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To take a ride in a $100,000 car is an experience all its own, but one car has a price tag that makes a Porsche 911 feel like child’s play. It’s the Rolls Royce Boat Tail, and it’ll cost $28 million to take home. That makes it the most expensive car of 2023.

Why is this custom car the most expensive car in the world?

Taking the title of world’s most expensive car isn’t an easy achievement. It takes a blend of exclusivity, heritage, mind-blowing luxury, and otherworldly performance to even make the list. And while many of us are wowed by cars that cost even $1 million, the Rolls Royce Boat Tail costs that 28 times over. Why? Because it’s a custom build using premium materials and a truly bonkers set of unique touches. 

What is the Rolls Royce Boat Tail?

The Rolls Royce Boat Tail shows off why it's the most expensive car, with a full built-in picnic in the trunk.
The Rolls Royce Boat Tail | Rolls Royce
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Okay, so the name is a little silly. But with a nearly $30,000,000 value, we dare anyone to tell Rolls Royce that.

Built upon an existing Rolls Royce model, the coach-built Boat Tail is a true marvel in every sense of the word. Just three models were produced starting in 2021, which checks the exclusivity box in a way few vehicles can.

What’s more, the body of the most expensive car appears completely solid, like a ship’s hull. That lack of panel gap is intentional, designed to resemble a yacht with a simple, sleek form.

Around the back, further tie-ins to the nautical theme become apparent. The trunk isn’t a lid like you and I know. Instead, a pair of cantilever doors are hinged in the center, swinging up like the wings of a butterfly.

Inside, a champagne compartment complete with high-end cuvèe champagne, caviar, and blinis await, though we expect they’re probably not still sitting in there.

What can still be found are a pair of cocktail tables and an umbrella, all waiting to be assembled into the most opulent tailgate party of all time.

Blending elements of the original 1932 Boat Tail and a modern J-Class yacht, the new version leaves no stone unturned when it comes to high-class touches.

Is the Rolls Royce Boat Tail fast?

Look, it’s a Rolls. We don’t ask those kinds of questions around here. But yes, the most expensive car in the world is fast. Really fast. Sporting a 6.75-liter V12 engine, this $28 million-dollar luxury land yacht produces 563 of the most demure British horsepower one could ever experience. Zero to 60 mph? As if. The company hasn’t tested for such things because they simply do not care.

What does matter is that a carbon-fiber canopy roof and wood-trimmed trunk panels give the Boat Tail a feeling of sailing on the streets. Its immense 21-foot length certainly makes the Phantom-based luxury cruiser feel like a boat.

As for who commissioned the coach-built modern Boat Tail? That detail hasn’t been made public. But we do know that they also own an original 1932 version that has been restored to sit alongside the modern model.