Mitsubishi Confirms It Is Taking Another Crack at the Truck Market
Mitsubishi recently made waves in the automotive world, announcing that it would be entering the truck market. In a time where pickups are becoming more popular than ever, Mitsubishi’s return to the truck game could be big news for DIY-ers and consumers alike. The last truck Mitsubishi sold in the United States was the Raider. Unfortunately, production ended in 2009.
Let’s see why this move could be great for consumers and what details we know (and predict) about this new pickup truck so far.
Here’s what we know about the future Mitsubishi truck
Mitsubishi’s yet-to-be-named pickup will be based on their very successful Triton platform. According to Motor1.com, it will be making its debut around 2024 and will be joined by a pickup-based passenger vehicle (PPV). A PPV is a ladder-frame SUV that utilizes the foundations of a truck—another interesting concept coming from the automaker.
What we think the truck will entail
It’s possible for this new truck to feature a new 2.4-liter MIVEC turbo diesel engine, as well as an 8-speed automatic transmission. (We hope to see a hybrid version in the works). The pickup may also come equipped with Mitsubishi’s Super Select 4WD system and All Terrain Mode, which should give drivers off-road capabilities regardless of terrain.
Based on other trucks in the market, it will likely have hill descent control and trailer sway assist for added safety and stability when driving with heavy loads.
It’s not their first rodeo
This isn’t the first time Mitsubishi has tried its hand at making a pickup truck—the company had sold pickups in North America from 1982 to 2009 under the name Raider (which was based on their Mighty Max).
During that time, the Raider had seen several updates to keep up with changing styles and technology. It was offered in both two-wheel drive and four-wheel drive configurations, and it had a range of engine options, including a 3.7-liter V6 and a 4.7-liter V8. It also had a spacious interior with comfortable seating and a range of standard features, including air conditioning, power windows, and a CD player.
The Raider ultimately failed to capture any substantial market share beyond its debut year in 2006 due to stiff competition from other manufacturers. You know, the bigger truck guys like Ford, Chevy, and Toyota.
Can we expect a Mitsubishi truck in the future?
Yes! It seems like Mitsubishi is taking another crack at breaking into the truck market. And we expect it to be perfect for any driver looking for an off-road vehicle without breaking the bank. By 2028, the brand plans on launching several electric vehicles: a pickup truck, a two-row SUV, and two additional EVs.
While this isn’t Mitsubishi’s first foray into pickup trucks, it appears that they have learned from past mistakes and are ready to make an impact in the industry once again. We’ll definitely be keeping our eyes on this one and will keep you posted with any updates.