Mercedes Still Wants to Charge a Yearly Subscription for More EV Power
Mercedes-Benz has made a recent announcement regarding its new subscription-based service for electric vehicles. According to reports, the German automaker plans to introduce a yearly subscription model for customers who want to unlock more power from their EVs. This announcement has generated mixed reactions from the industry. In this article, we’ll dive into the details of the new Mercedes subscriptions.
Does Mercedes have monthly subscriptions?
The concept of performance subscription is not entirely new in the automotive industry. Recently, some car manufacturers have begun offering software updates or performance enhancements for a fee. However, Mercedes’ approach is different. Instead of one-off purchases, Mercedes offers various subscription plan tiers ranging from monthly to lifetime. The most interesting and controversial is the yearly subscription that allows customers to unlock additional power for its EVs.
As per the company’s official statement, the yearly subscription will give customers access to higher levels of electric motor output, quicker acceleration, and faster charging times. However, it is important to note that the base power output of the vehicle remains the same. The subscription only unlocks additional features. Mercedes argues that this approach gives customers greater control over their EVs and enables them to customize their driving experience to suit their needs.
How much is the Mercedes EV subscription?
Mercedes made headlines on Wednesday when it announced that its EQE sedan and SUV and its EQS sedan and SUV could receive the performance update for a yearly subscription fee of $600 or $900, respectively. This pricing is significantly lower than the initial price of $1,200 per year that was offered for the upgrade. In addition to the yearly subscription, owners can pay a monthly fee of $60 or $90 for the EQE or EQS or a one-time lifetime upgrade fee of $1,950 or $2,950.
Despite the more affordable pricing, some industry experts and consumers have expressed dissatisfaction with charging extra. Especially for features they believe should be a basic component of an electric vehicle. Critics argue that this practice undermines the concept of EVs. They should be environmentally friendly and cost-effective alternatives to gasoline-powered cars and could discourage people from switching to EVs.
Will EV subscriptions kill the experience?
On the other hand, some experts believe that the subscription model can be beneficial for customers who are interested in something other than high-performance driving all the time. The subscription model allows them to pay only when they need the extra power, saving money in the long run. Additionally, the subscription model can incentivize car manufacturers to invest in developing better and more efficient software. Thereby improving the overall driving experience for customers.
Is the Mercedes EV subscription a good or a bad thing?
In conclusion, the introduction of the yearly subscription model by Mercedes-Benz is a bold move that has generated mixed reactions from the industry. While some hail it as a step towards greater flexibility and customization, others criticize charging extra for basic features. As the automotive industry transitions towards a more sustainable future, car manufacturers must balance offering value to their customers and promoting environmentally friendly practices. Only time will tell whether the subscription model will be a hit or a miss for Mercedes-Benz.