Mazda’s Worst-Selling SUV Is No Surprise

Japanese automaker Mazda produces some of the finest SUV models on the market. One of the automaker’s newest models isn’t selling nearly as well as its siblings. The worst-selling Mazda SUV is no surprise to those who are skeptical of electric vehicles.

The Mazda MX-30 can’t catch a break

A white 2022 Mazda MX-30 is charging outdoors.
The 2022 Mazda MX-30 | Mazda

RELATED: The 2022 Mazda MX-30 Is the Family Disappointment

The 2022 Mazda MX-30 is the automaker’s first electric SUV model. The MX-30 hasn’t received the warmest welcome from consumers or fans because of its limited capabilities. The electric SUV’s driving range is exceptionally low.

The MX-30 only has 100 miles of driving range. Today, most electric vehicles get between 200 and 250 miles of driving range. Driving range is extremely important for an EV’s practicality. The Mazda MX-30 does little to soothe range anxiety.

MX-30 buyers will have to recharge their electric SUV at least twice as frequently as EV owners with 200 or more miles of driving range. The Mazda MX-30’s driving range isn’t appealing for drivers who plan to use their EV to travel long distances regularly. The electric SUV starts at $33,470. It doesn’t provide value for its price because of its inadequate driving range.

The MX-30 is eligible for a $7,500 federal electric vehicle tax incentive. This brings its price down to $25,970. While this sounds inexpensive, there are plenty of alternatives that are within the same price range that offer more driving range.

The Mazda MX-30 can’t mess with rivals

A white 2022 Mazda MX-30 is parked indoors.
The 2022 Mazda MX-30 | Mazda

RELATED: Does the $36,000 Mazda MX-30 EV Really Only Have a 100-Mile EV Range?

The Mazda MX-30 can’t stand against many of its rivals within the same price range. The 2023 Chevy Bolt EUV starts at $27,200. That’s just $1,230 more than Mazda’s electric SUV. The Bolt EUV has 247 miles of range. Chevrolet’s Bolt EUV electric subcompact SUV is much more competitive than the Mazda MX-30.

The 2022 Hyundai Kona Electric starts at $34,000. After tax incentives, the Kona Electric’s price is closer to $26,500. The Hyundai Kona has 258 miles of driving range.

There are several alternatives to the MX-30 that offer more value for the money in terms of practicality. The Mazda MX-30 is noticeably inferior when it comes to range, and American consumers have taken note. According to Electrek, Mazda has only sold single-digit Mazda MX-30 units in July. Yikes.

Should you buy the Mazda MX-30?

RELATED: 2022 Mazda MX-30 Has One of the Worst Electric Driving Ranges of Any EV

The Mazda MX-30 is one of the least capable electric vehicles on the market. Avoid the MX-30 if you have range anxiety, or you’ll have to deal with the constant fear of your vehicle becoming immobile after just 100 miles of driving. Based on the electric subcompact SUV’s sales numbers, Americans are looking for EVs with more range like the Kona Electric and Bolt EUV.

Read more about the Bolt EUV in the next article below.

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