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Since its introduction in 1989, the Mazda MX-5 Miata has been a crowd-pleaser. This iconic sports car has a sleek design and unmatched driving experience, making it a fan favorite for over three decades. However, the Miata has gained even more attention in recent years thanks to its impressive sales figures. March 2023 was Miata’s best sales month yet, and its continued success can be attributed to its affordability and undeniable appeal. In this article, we will examine the Miata’s recent sales success and explore what makes it a popular choice among sports car enthusiasts.

2023 Mazda Miata has record-breaking sales

2023 Mazda Miata red
2023 Mazda Miata | Sjoerd van der Wal, Getty Images

The sales report released by Mazda USA reveals that the Mazda MX-5 Miata had an exceptional sales month in March 2023. The company sold 2,346 units of the Miata, which is a remarkable 32.5% increase in sales compared to March 2022. The Miata’s continued success can be attributed to several factors, including its affordability and unparalleled driving experience.

With a starting price of just $26,830, the Miata is one of the most affordable sports cars on the market, making it an attractive option for drivers who want a thrilling driving experience without breaking the bank. In addition, the Miata’s lightweight body and responsive handling make it an exceptional car to drive, further contributing to its success.

Are Mazda Miatas good cars?

A white 2023 Mazda MX-5 Miata shows off its non-RF convertible top.
Mazda MX-5 | Mazda

Many drivers and car enthusiasts agree that Mazda Miatas are exceptional cars. The Miata’s affordability is one of the key factors contributing to its popularity. With a starting price significantly lower than many other sports cars, the Miata is an attractive option for drivers who want a thrilling driving experience without spending a fortune. Despite its low price point, the Miata has a host of standard features.

These include a 7-inch touchscreen infotainment system, Bluetooth connectivity, and a rearview camera. Higher trim levels offer even more features, including luxurious leather seats, a premium Bose sound system, and heated seats. In addition to its impressive features, the Miata has responsive handling, lightweight body, and exceptional driving experience. These attributes make it a beloved car among drivers and enthusiasts.

Can you daily drive a Mazda Miata?

What sets the Mazda MX-5 Miata apart from other sports cars is its unparalleled driving experience. Its responsive handling and lightweight body make it a thrill to drive on winding roads. Equipped with a 2.0-liter four-cylinder engine that provides plenty of power, drivers can enjoy an unforgettable driving experience. The six-speed manual transmission also adds to the car’s sporty feel, allowing drivers to engage with the car fully.

The Miata offers a six-speed automatic option for those who prefer an automatic transmission. Additionally, the Miata has received numerous accolades and awards over the years, including being named to Car and Driver’s 10Best list 19 times. All of these things combine into a fun roadster you can still drive daily.

Is the 2023 Mazda MX-5 Miata worth it?

In conclusion, the Mazda MX-5 Miata’s recent sales milestone is remarkable for the brand. The car’s affordability, exceptional driving experience, and overall appeal are the key factors contributing to its popularity among car enthusiasts. As one of the most iconic sports cars on the market, the Miata has consistently impressed critics and drivers over the past three decades. The Mazda MX-5 Miata’s continued success will undoubtedly solidify its status as one of the best sports cars on the market.


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