Mazda produces several competitive SUV models. The MX-30 isn’t one of those models. Mazda’s electric SUV doesn’t deliver the type of practicality that consumers are looking for. Its sales are disappointing, but predictable because of the SUV’s shortcomings.
The 2022 Mazda MX-30 EV’s sales are dismal
“Range anxiety” is a term coined specifically for electric vehicles. The term describes what a driver feels when they don’t believe an electric vehicle’s driving range is adequate enough to be practical. What happens if you run out of battery capacity while driving an electric vehicle? It’s almost as terrifying as having your smartphone die (God forbid).
No more battery capacity means no more driving for you. Your EV will come to an abrupt halt like a deer in headlights. Couple this fear with the fear of an underdeveloped EV charging infrastructure and you understand just how important range anxiety is to choosing an electric vehicle.
While most automakers are shooting for a driving range above 200 miles, Mazda has chosen to go a different route for the MX-30. Less isn’t more when it comes to driving range, and Japanese automaker Mazda is learning that the hard way. According to InsideEVs, the MX-30’s sales aren’t even hitting triple digits in an entire month.
How much driving range does the Mazda MX-30 have?
The 2022 Mazda MX-30 EV gets 100 miles of driving range. This is less than half of the driving range offered by popular electric SUV models like the Ford Mustang Mach-E. To make matters worse, the Mazda MX-30 starts at $33,470. Even after electric vehicle tax credits, its price would be $25,970.
While that may not seem expensive for a new electric SUV, its range doesn’t justify its price. If the goal is to create an affordable, practical alternative to gas and hybrid vehicles, Mazda seems to have missed the mark. The Mazda CX-5 starts at $25,900 and offers much more value for its price in terms of practicality.
The MX-30’s range is clearly holding it back. Consumers aren’t buying Mazda’s electric SUV model because of range anxiety, and their fears are justified. In a market where 200+ miles of driving range has become the norm, the MX-30 is an oddity.
Can Mazda save the MX-30 EV?
Is the 2022 Mazda MX-30 EV a lost cause? Its sales have been less than stellar. Poor sales could lead to the Japanese automaker eventually killing off the nameplate entirely. We’ve seen this happen with the Honda Clarity EV because of its poor driving range.
The only way to save the MX-30 and make it more appealing to consumers is to offer another battery option. Many new electric vehicles come with either standard or long-range batteries. A long-range battery would bump up the MX-30’s price, but it could boost sales by making the electric SUV more practical.
Mazda sold a total of 79 MX-30 models at the end of March for the year. If the automaker hopes to increase sales, it’s time to give this electric SUV a boost.