Marvel Partners With Hyundai for ‘What if…?’ Commercials Featuring the 2022 Tucson

Marvel is one of the most popular brands in the world, and Marvel Studios is no stranger to partnering with automakers. One of Marvel’s more recent partnerships has been with Hyundai, and the Hyundai Tucson recently showed up in a few ads for the What If…? Marvel Cinematic Universe property on Disney+. Here’s a look at those ads and why the 2022 Hyundai Tucson is a great car for families to own.

What is Marvel’s ‘What If…?’

A Marvel Studios commercial campaign for the 2022 Hyundai Tucson featuring Tom Hiddleston of 'Loki'
A Marvel Studios commercial campaign for the 2022 Hyundai Tucson | Hyundai Motor America

Comic books have always been a place where anything can happen. As such, it was only a matter of time before Marvel brought the endless creativity of its comics onto TV screens. That’s exactly the case with What If…?, which is a show on Disney+ that re-imagines the Marvel Cinematic Universe in whole new ways. However, some things don’t change, such as Chadwick Boseman reprising his role as T’Challa. 

Still, the fun part are the things that do change. For example, instead of being Black Panther, Boseman played Star-Lord instead. The first episode of the show featured Hayley Atwell reprising her role as Peggy Carter. However, she’s the one who becomes Captain America in this reimagining. It’s a show where creativity shines, so it’s no surprise that the commercial collaboration between Marvel and Hyundai is so creative.

Marvel and Hyundai’s commercial collaboration

This isn’t actually the first commercial to come out of Marvel’s partnership with Hyundai. For example, Hyundai partnered with Marvel for a few ads showing other Marvel’s Disney+ shows earlier this year. These new ads promoting What If…?, however, put a new spin on things, literally. One ad, for example, uses some footage from the earlier ads in Marvel and Hyundai’s partnership.

In the first ad, Loki breaks free and hijacks a Hyundai. Then, it cuts to Anthony Mackie’s Captain America rolling over the hood of a Hyundai. The second ad cuts to Captain Carter (the new Captain America), fighting a bunch of bad guys. She’s outnumbered, but then Thor, driving in a Hyundai Tucson, swerves in to save the day. He drives a circle around Captain Carter, all while spinning his hammer to smash foes. 

Before the commercial ends, the taglines for the two products get said out loud, and it’s clear that the two were meant for each other. Marvel goes first, with Jeffrey Wright’s The Watcher saying, “What if?” before Hyundai follows it up with its slogan, “Question everything.” 

The 2022 Hyundai Tucson is a great SUV

For families who’ve asked the question, “What if we buy a new car?” and then questioned everything about every car they came across, the Hyundai Tucson may end up being a great pick. It’s better than its rivals in many ways, and it’s more affordable, too. At a starting price tag of about $25,000, the Tucson provides tons of value for the average family.

The Hyundai Tucson’s standard engine isn’t remarkable, but it does get a good fuel economy of about 26 mpg in the city and 33 mpg on the highway. That being said, while power and performance aren’t the Tucson’s strong suit, practicality is. The Hyundai Tucson provides a smooth and comfortable ride to its passengers, as well as a lot of utility.

It has a max cargo capacity of just over 80 cubic feet, and that allows Tucson owners to carry quite a bit of stuff. The Tucson gets a decent 38.7 cubic feet of cargo room even without folding its back-row seats down. The Tucson also comes with an 8.8-inch touch screen as standard, and of course, it’ll have Android Auto and Apple CarPlay compatibility. To round it all off, the Hyundai Tucson has plenty of smart safety features that’ll keep families as safe as the Avengers would keep them.

RELATED: The 2022 Hyundai Tucson Already Tops This List of the Best Compact SUVs