Car salesman exposes the hardest brand to sell and it’s the one you’d expect
Lincoln is one of the most respected automakers. This is the case because it has been around for quite some time and because Lincoln has made some of the best vehicles in history. However, it hasn’t been at the top regarding popularity in quite some time as many unsold models remain at car showrooms. This is despite the fact that it still makes some of the best cars to buy. Recently, one salesperson demonstrated why this unfortunate reality shouldn’t be the case.
Lincoln vehicles still have quite a bit to offer
Recently, a car salesperson from Puyallup Nissan posted on TikTok to share the hardest brand for them to sell. He started his video by saying, “Let me show you the hardest brand to sell on our preowned lot.” He did this while holding a key fob and maybe accidentally exposing already that he was heading to one of the Lincoln vehicles on their lot.
The man went on to say that the automaker in question is a solid brand. Soon, viewers see the salesperson walking up to a white Lincoln Nautilus with only 1,600 miles on it. From there, he shows how this isn’t one of the typical Lincoln vehicles. The salesperson shows off its impressive infotainment screen and then starts the SUV up and discusses its out-of-this-world features.
Sadly, the man reiterates that there hasn’t been any action on this and other Lincoln vehicles on the lot. In fact, earlier in the video, we learned that they often have to price them far below market value. Regarding Lincoln sales, according to Good Car Bad Car, about 112,425 people drove home in one in all of 2024. This figure is up from 2023, but it’s still fairly low for an automaker, even with it being a luxury brand. For comparison, 346,672 people purchased a Lexus in 2024.
Lincoln vehicles aren’t perfect. Many feel they’re overpriced, and some buyers equate the brand with more old-school cars. However, the automaker has evolved. In fact, the Lincoln Nautilus is considered one of the best luxury cars to buy. The problem could be that the company hasn’t done enough to get the word out about its modern upgrades. This is partly what has led car showrooms to struggle with selling them.
Check out this recent article on Lincoln vehicles that could be successful today.
