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Land Rover might not be the most popular automotive brand in the U.S., but it still has some dedicated fans. We can see why: the company’s lineup is full of sleek SUVs with good off-roading abilities and powerful engines. Many of its cars also employ mild-hybrid technology, while the Range Rover and New Range Rover Sport have plug-in electric models available. 

A fully-loaded Land Rover can be very expensive, leading many brand newcomers to question the value of these cars. J.D. Power studies show that three particular Land Rovers are worth your money, even if some automotive critics disagree. 

A land Rover, which is one luxury brand that has the worst resale value.
Land Rover | Land Rover

Owners will love their Range Rover Velars

The Range Rover Velar was one of the recipients of J.D. Power’s ‘Residual Value Awards’ for 2023. The winners were chosen from a group of 291 models from a wide range of economy-class and luxury automakers alike. J.D. Power examined each one’s average price on the used market, as well as its popularity compared to other rivals.

According to that study’s findings, the Range Rover Velar retains its value better than any other two-row luxury SUV. The base Range Rover Velar S starts at $60,300 and the range-topping Velar HST costs at least $79,200. 

Drivers can choose between a turbo-four or turbo-six engine, both of which come with all-wheel drive. The Velar HST is exclusively available with a mild-hybrid powertrain and has 395 hp on tap.

The base trim should already be luxurious enough for most shoppers with its panoramic moonroof, leather seats, and Meridian stereo system. The Range Rover Velar also features a dual-touchscreen setup equipped with wireless smartphone integration. Additionally, the Range Rover Velar S has a huge list of standard advanced safety features.

The Land Rover Discovery exceeds expectations

The Land Rover Discovery took home the ‘Residual Value Award’ in the luxury three-row SUV category. The 2023 model currently retails for $58,400 and the Metropolitan Edition trim can be had for $77,800. This trim has extravagant extras like a refrigerator for the center console and heated third-row seats, plus a 355-hp turbo-six engine.

While the third row’s dimensions are small compared to some segment rivals, the first two rows offer generous legroom. You can also fold the third row and configure the 60/40 split-folding seats in the second row from the center touchscreen.

The Discovery offers an impressive maximum cargo capacity of over 74 cubic feet, or 45 cubes if you leave the second row upright.

The Range Rover Evoque retains its value

The Range Rover Evoque topped every other luxury subcompact in terms of resale value. While the base S trim is currently sold out on Land Rover’s website, it has a suggested MSRP of $46,000. While that’s more affordable than other base Land Rover trims, singular options like the Meridian sound systems and moonroofs cost extra.

A fully-loaded Evoque HST usually retails for $57,000. This trim gets a 296-hp turbo-four engine, while each of the other trims has a turbo-four generating 246 hp. 

Land Rover could use some good publicity

In the past, critics like Consumer Reports (CR) haven’t been so kind to the Land Rover lineup. For example, the Range Rover Evoque has a low score overall and one of the worst reliability ratings a car can get. CR testers were disappointed with the Evoque’s ride quality, its unintuitive controls, and its above-average base price. 

The Velar reportedly fares slightly better in terms of braking and rear-seat accommodations, but it still shared many of the Evoque’s flaws. Despite lackluster reviews, we believe that all of these Land Rovers’ resale value awards are good indicators of long-term quality. 


5 Luxury SUVs With the Highest Resale Value