Lamborghini has made a big U-turn on its plans to roll out an electric supercar by 2030 due to insufficient demand. While that could be great news for internal combustion engine lovers, Lamborghini’s profit margins have been significantly hit by U.S. tariffs, and the ongoing war in the Middle East isn’t helping either.
According to Reuters, the Italian luxury car manufacturer sold a record 10,747 vehicles in 2025, reporting an impressive $3.7 billion in revenue. However, Lamborghini’s operating profit fell from 2024’s tally of $958 million to $881 million.
This is a result of a drop in the operating profit margin, which fell from 27% in 2024 to 24% in 2025. Despite selling a record number of cars, the U.S. tariffs have eaten into the margins. One strategy to offset the financial hit was to increase car prices and reduce costs.
Although that was done last year, it wasn’t enough to cover the damage done by the tariffs. In addition, the Middle East war has made it difficult to predict supply and demand dynamics in the coming months, which means raising car prices further is not an option anymore.
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Lamborghini CEO Stephan Winkelmann said the brand will not be hiking the price of its cars “as we do not think this is something helping the market at this time.”
Lamborghini Unsure About EVs
Not only that, Winkelmann said an interruption in the supply of oil and global logistics challenges are making it difficult to form strategies for the long run. One factor that Lamborghini is sure about is the future of its electric segment.
Winkelmann believes EVs are not the future, and the current feedback from users suggests they aren’t enjoying the electric experience. He said:
“Resistance to EVs has increased significantly worldwide in our segment. Many customers have tried EVs, but let’s say their experience didn’t quite live up to their expectations.”
Although Lamborghini continues to invest in EV technology to cover itself in case the demand rises in the future, current indicators suggest that EVs are not what customers desire. He added:
“But I can’t see the trend today, and I don’t see it for tomorrow either.”
Lamborghini is not alone. Porsche is also backtracking on its EV strategy in a costly $4.5 billion policy reversal.
