Kia motors has gone above and beyond even in just the past year. They have announced astonishing sales figures, not only beating their own sales records but quietly beginning to dominate many areas of the market. The car manufacturer isn’t just all about sales, though, as the newest initiative, “Accelerate the Good,” is just the beginning of an effort to give back. It’s a pretty darn good beginning for Kia, and it isn’t the first initiative they’ve had to give back to the community.
Accelerate the Good
The newest campaign from Kia is designed to give back to the community. The focus isn’t necessarily their target audience for car sales either, making the gesture that much more genuine. From Sunday game day advertisements to well-thought-out Super Bowl ads (well, not this year), Kia has always shown a bit of interest in football, or at least the culture of the sport. Perhaps that is why they decided to pay it forward to the next generation of football players by supporting football programs in high schools across America.
Kia gives back
A Camden, NJ high school, Woodrow Wilson High School, will be receiving a generous donation of $50,000 from Kia this year. This money will go to support the school’s football program, which was canceled last season due to budget cuts. With the Accelerate the Good program, Kia hopes to help as many high school football programs get back on their feet after being heavily affected by COVID-19.
“We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love”Russell Wager, vice president, marketing, Kia Motors America
Woodrow Wilson High School is just the first of many schools that will be receiving such a generation donation from Kia, money that the company had recently reallocated. Instead of spending what we are sure is millions of dollars on an advertisement to air during the Super Bowl, that money is instead being used to fund these programs. Rather than supporting a big industry, Kia is looking to support the next generation of athletes by putting the money where it is truly needed.
There’s more where that came from
Over the next several weeks, Kia will be announcing other high schools that will be receiving such a sizable donation, but that isn’t the only way the company is giving back. The Accelerate the Good campaign actually began in 2019 and has worked to help millions of Americans. It has included programs such as the Great Unknowns Scholarship, aimed towards helping in-need youth gain access to higher education.
At the onset of the COVID-19 pandemic, Kia also made not one but two individual donations of one million dollars toward programs designed to assist America’s homeless youth. It goes beyond a financial donation, too, as volunteers from the company worked tirelessly to assemble PPE and deliver 550,000 face shields to medical facilities and hospitals across the country.
For such a high-production car manufacturer like Kia, it shows true initiative to create programs that are not only aimed at their target sales audience but to put a genuine focus on the next generation of drivers, and their futures.