The past year has been rough on many industries, and the automotive industry wasn’t spared. Some companies weren’t very fortunate, seeing late debuts to high-production cars and many factor layoffs. Kia, on the other hand, seems to be the light shining through, not only surviving but thriving. In fact, they even took the initiative for a rebranding, complete with a name change, and they have announced their most profitable January ever.

A high point for Kia

A few days into the month of February the manufacturer has announced their most successful January yet. With a reported 44,965 units sold according to the company directly, which was an astonishing increase of 11.5% over the same time last year. This means that the up-and-coming auto manufacturer isn’t just making its way through the pandemic and questionable economy, but doing better than they ever have.

A true comeback

The sale of new cars is on the steady increase, and it could indicate a bounce-back in the economy, at least for the automotive industry. Besides vehicle sales, the brand employs thousands of Americans at their various factories across the country, and their success not only means money for the company but also jobs and job security for many individuals.

A brighter future

While many of us once didn’t give the Kia brand a second glance, but with the introduction of popular vehicles like the third-row-seat SUV, the Kia Telluride, and sporty 4-door sedan, the Kia Stinger, the brand has taken a whole new light. Once only recognized for awkward hamster commercials advertising the Kia Soul, the manufacturer is becoming a true leader in the automotive industry, and it now has the consistent sales figures to prove it is a true competitor.