It’s hard to miss the Margaritaville brand, which seems to be everywhere these days. Celebrity musician Jimmy Buffett has been entertaining audiences with his breezy island tunes since the early 1960s. And the iconic singer-songwriter has turned his biggest hit, “Margaritaville,” into one of the world’s most successful hospitality brands.
The Margaritaville empire includes luxury resorts, restaurants, food and beverage items, branded apparel, casinos, retail stores, senior living communities, RV parks, and — now — a boat.
America’s favorite beach bum is taking his highly successful resort concept to the high seas. His Margaritaville at Sea cruise line is scheduled to sail from Florida in April 2022.
‘Wastin’ away again in Margaritaville’
Consumers can’t seem to get enough of the island-inspired brand. According to Variety, “the company named after Buffett’s sole No. 1 pop hit brings in between $1.5 billion and $2 billion annually.”
Jimmy Buffett’s first Margaritaville restaurant opened in Key West, Florida, in 1987. Today, his worldwide properties — with locations in the United States, Mexico, Canada, the Caribbean, and Australia — attract more than 20 million visitors a year.
The 75-year-old singer has recorded more than 30 albums and is on tour with his Coral Reefer Band to promote his latest laid-back releases: “Life on the Flip Side” and “Songs You Don’t Know by Heart.”
Meanwhile, his Margaritaville cruise line is ready to depart.
Jimmy Buffett’s Margaritaville at Sea Paradise cruise is set to sail
Margaritaville recently announced its first offshore resort experience on the cruise ship Margaritaville at Sea Paradise.
The newly renovated boat includes 10 passenger decks with 658 casual-luxe refurbished cabins. The common spaces and living quarters include subtle nautical decor influenced by the colors resembling the sky, sand, and sea.
The beach-like atmosphere will be apparent in the Five O’Clock Somewhere Bar, which will have plenty of tropical drink selections. Gourmet dining options and the Land Shark Sports Bar will keep guests full. They’ll also enjoy onboard leisure activities such as spas, pools, retail shops, the Par-a-Dice Casino, and an entertainment venue.
Prices start at $179 to $269 and run upward of $800 per person for a suite depending upon the dates. The fare includes shipboard accommodations, round-trip ocean transportation, meals, select beverages, and live entertainment. In addition, there are three complimentary supervised kids’ programs and drink packages starting at $89.67 for 10 alcoholic drinks. Pricing doesn’t include taxes, fees, port expenses, and tipping.
“To me, the only thing better than being on a beach by the ocean is to be on the ocean,” Buffett said in a recent news release. “Now, you can follow in our wake.”
The inaugural Margaritaville at Sea cruise sets sail from the Port of Palm Beach, Florida, on April 30, 2022, for a three-day, two-night excursion to Grand Bahama Island.
But if cruising on a boat isn’t your thing, what about cruising in an RV to Camp Margaritaville?
Vacationers and RV enthusiasts can camp in Margaritaville
The ocean is not the only place vacationers can take advantage of the Margaritaville lifestyle. The brand has also expanded to themed RV resorts.
The first Camp Margaritaville RV Resort opened in Lake Lanier, Georgia, in 2019. Since then, locations have opened to enormous success in Pigeon Forge, Tennessee, and Auburndale, Florida.
For less than $100 a night, guests at the upscale resorts can get a full-hookup site that includes water, electricity, and sewer for their camper. Premium motorhome sites come with tiki huts and often boast waterfront views. Resort-style amenities include poolside tiki bars, entertainment, daily recreational activities, and more.
Camp Margaritaville plans to expand its operation to “30 to 50 more RV parks nationwide over the next roughly five years, including four additional locations this year,” Business Insider reports.
So, whether by land or sea, Margaritaville promises a fun adventure and sense of escapism unique to Jimmy Buffett’s lifestyle brand.