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When you think of Jeep Wranglers, you might think of an SUV with its top down, cruising along the beach. Or perhaps riding with the windows open, a warm breeze blowing on your skin. If this is what you’re thinking, you might be surprised to know that the season that most people buy a Jeep Wrangler is winter. What makes the Jeep Wrangler so popular in a season full of snow and ice?

Front view of a blue 2022 Jeep Wrangler Rubicon 392 traveling on a desert road
2022 Jeep Wrangler Rubicon 392 | Stellantis

When is the best time to buy a Jeep Wrangler?

General car buying advice says that the best time to buy a new vehicle is in the fall and winter, and CarMax says that the most popular vehicle purchased during winter months is the Jeep Wrangler. What is it about winter months that makes car buying such a good idea, and how does the Jeep Wrangler fit into that?

One reason that it’s a good idea to buy a car in the winter months is because there are often year-end sales deals. Many car models are on their way out while the newest model is about to hit dealer lots. Dealers want to make space for the new vehicles that will be available soon.

What makes the Wrangler so popular in winter months?

Part of the Jeep Wrangler‘s appeal during winter months may have to do with the typical better new car prices and available deals. Yet there are other possible reasons that Jeep Wranglers do well in months known for colder temperatures and poor road conditions. The fact that those winter features don’t impact all of the country may be a part of it. CarMax says “The farther south the state, the more car sales peak during winter and spring.”

This makes sense, considering that CarMax says warmer climates tend to have better winter sales. “States located closer to the equator, like Arizona, Florida, and Texas, that are known for year-round sunshine and heat showed the most sales during the winter.” An SUV like the Jeep Wrangler likely wouldn’t be impacted by cold weather in temperate climates. In addition, winter may be even more ideal for those areas, because they aren’t quite as hot as summer months.

How much do Jeep Wranglers cost?


4 Things Jeep Wrangler Owners Love About Their SUVs

The 2022 Jeep Wrangler price starts at $29,725. However, it can get pretty high, going all the way up to $75,095 for the Jeep Wrangler Rubicon. The 2022 Jeep Wrangler comes with a 2.0-liter 4-cylinder engine that makes at least 260 hp. The towing capactiy for the base model Wrangler is 2,000 pounds, and it can get up to 22 mpg in the city and 29 mpg on the highway.

If you’re in the market for a Jeep Wrangler, you may want to consider buying one in the winter. Of course, it’s always a good idea to research sales and deals in your area. Sometimes you have no choice in when you buy a new car. If your vehicles dies and you need to replace it, you may be hampered by time constraints. Yet winter can be a great time to purchase a new vehicle, and the Jeep Wrangler’s sales prove that.