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Jeep is paying people to buy the new 2022 Jeep Wagoneer. Wait, what? Since when does a car company need to pay people to drive their SUVs? Well, in this case there’s a very good reason that Jeep is offering an incentive to people to get them to try the 2022 Jeep Wagoneer. So why are they doing that, and can you get in on this deal?

A red 2022 Jeep Wagoneer is driving on the road.
2022 Jeep Wagoneer | Jeep

The best 2022 Jeep Wagoneer deal is the one that gives you money for buying the SUV

It’s a crazy time to be trying to buy a new SUV. It’s especially hard to be shopping for something as new and popular as the 2022 Jeep Wagoneer. That’s what makes it especially surprising that Jeep is offering a great deal to buy the 2022 Jeep Wagoneer. Jeep is offering up to $1,500 off MSRP to get people to try the new Wagoneer. So why would Jeep be offering money in a market that has a shortage of new cars and prices so high shoppers are pretty much shell-shocked? It’s possible that Jeep is trying to get SUV shoppers to switch brands. After all, the new Wagoneer is unlike other Jeeps, and those looking for a three-row SUV may not consider the Wagoneer at first otherwise.

Jeep is targeting shoppers through a targeted direct mail campaign

In order to lure potential customers to the 2022 Jeep Wagoneer, Jeep is selecting shoppers to switch to Jeep via a target direct mail campaign. This is according to Cars Direct, which also says that the information is in a bulletin sent to Jeep dealers. The deal is called a conquest cash bonus, which is a type of incentive used to get car shoppers to switch brands. This kind of incentive is important to car manufacturers because people are often pretty loyal to an automaker that they’re happy with.

A conquest cash bonus is especially helpful in getting those who are considering leasing a type of vehicle to switch, and in the case of the Jeep Wagoneer, it’s being offered for either a purchase or a lease. So if you’re in the market for a three-row SUV, you just might want to find out if you can get this deal.

Can anyone get the Jeep Wagoneer deal?

There’s no word on how many people Jeep is offering this Wagoneer deal to, so you may be able to get the incentive, or it may be too late. It really depends on whether Jeep sends you the incentive. However, if you’re looking for the more expensive 2022 Jeep Grand Wagoneer, you’re out of luck. The incentive only applies to the 2022 Jeep Wagoneer.

The 2022 Jeep Wagoneer price starts at $70,845. That excludes the $2,000 destination fee that you’ll pay on your Jeep Wagoneer or Grand Wagoneer, so the incentive is sort of like a discount on that. Still, if you were thinking of switching to the Jeep brand and purchasing the 2022 Wagoneer, you’ll probably be happy with any cash back.

Jeep Wagoneer deals are going to be difficult to find in the current automotive climate. In fact, any automotive deals are hard to find. If you’re offered the Jeep Wagoneer deal and you were already thinking about purchasing the Wagoneer, it’s definitely an additional incentive to do so.


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