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Certain vehicle brands speak exclusively to specific personalities and niche market buyers. Of course, there are exceptions to every car-buying stereotype, and anyone can technically find joy in any vehicle, but some brands just seem to meet the needs of precise owners sometimes. It’s in this sentiment many might say it’s clear as day who should be buying a new Lexus and who should be parking a new Mercedes-Benz in their driveway. Both luxury brands are fiercely competitive in their respective segments. Can you tell who should buy a Lexus and who should buy a Mercedes-Benz? Or better yet, which one, if either, are you?

Lexus and Mercedes-Benz do well in similar key areas

U.S. News recently compared Lexus and Mercedes-Benz as brands overall. According to the critics and their data scores, both automakers are top-notch in producing powerful, feature-rich, and luxurious cars and SUVs. Both brands have plentiful portfolios that include midsize sedans, small cars, sports cars, hybrids, and plush SUVs. When compared to other brands, it’s usually Lexus and the Mercedes-Benz that comes out on top.

It’s the ability to check all the car-buying must-have boxes, including comfort, performance, and safety, that proves to be the winning recipe for luxury vehicle success. It’s evident both of these luxury brands know a thing or two about building fan-favorite, luxury rides.

Mercedes-Benz wins in a head-to-head brand comparison

In this head-to-head comparison with U.S. News, Mercedes-Benz is the brand that comes out on top. Lexus certainly gives the German automaker a run for its money. But on average, according to their stats and reviews, Mercedes-Benz vehicles are more favorably rated than Lexus, in general. Both have impressive contenders in various segments, but the S-Class and the GLE, praised for their luxurious cabins and heart-pumping performance, are simply unmatched.

Who should buy a new Lexus?

Luxury comes in many packages, and Lexus loves to package its vehicles with shiny red bows. The 2021 Lexus ES earned a third-place ranking in its segment, slighting edging out the Mercedes-Benz E-Class. The Lexus ES is not only upscale, but it’s also the most affordable with an MSRP of $39,900. The 2021 Lexus LC also earns high marks in the luxury sports car class, as does the 2020 Lexus UX in the luxury subcompact SUV segment.

Again, Lexus offers high-quality materials and amenities for less than its luxury rivals. If you’re a driver looking for a luxurious hybrid or electric model, you could buy a new Lexus from this group of standout models: the 2020 Lexus ES Hybrid, 2021 NX Hybrid, 2020 RX Hybrid, and 2020 UX Hybrid.

Who should be buying a Mercedes-Benz?


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Anyone interested in super luxury cars and luxury SUVs of any size should stick with the Mercedes-Benz badge. In this showdown of amenity indulgence, the S-Class is the gold standard when it comes to plushy extras. But Mercedes-Benz also scored higher than Lexus, and others, in the luxury compact SUV class, the luxury midsize SUV class, and even the luxury large SUV class. Anyone looking for over-the-top experiences with a luxury car or SUV won’t be disappointed with a Mercedes-Benz.

If hybrid variations of luxury are important, or if you are looking at finding the best materials for a little less, buy a new Lexus as your brand of choice. However, if you’re in the car shopping mood with the most indulgent luxury extras and gold-level features in mind, Mercedes-Benz is your brand. Of course, only you can decide which camp you belong to, and it may just boil down to a test drive. But in the end, anyone in the former category may feel like Lexus designs vehicles expressly for you. And those in the latter might bond best with Mercedes-Benz.