Is Toyotathon Worth it?

Every year, Toyota runs this campaign. The company gives consumers a certain amount of time to buy or lease a Toyota car, truck, or SUV with added deals and incentives. If you are hoping to get behind the wheel of a Toyota Avalon, 2021 Toyota Corolla, Toyota Tacoma, Toyota RAV4, Toyota Sienna, or one of several other models this season, now might be a good time. This event is called Toyotathon. Of course, the holidays are one of the typical times we see Toyota run this campaign. But is Toyotathon 2020 worth it?

How long does Toyotathon run?

If you search for a specific running time for Toyotathon, it’s actually not that easy to pin down exact dates. However, various Toyota dealer websites prove extremely helpful when it comes to getting information about Toyotathon. According to Marrieta Toyota, Toyotathon 2020 began on November 9th. It’s set to run until the 4th of January.

So if you haven’t already checked out the Toyotathon 2020 deals, you still have time. But what are the deals? In fact, there are campaigns running frequently throughout the auto industry. Is Toyotathon an improvement over other campaigns?

Toyota typically runs campaigns like this. Low APR rates, tantalizing lease terms, and cash back offers make Toyotathon particularly impressive. While Toyotahon is certainly not the only deal of the year for Toyota, it’s still a great time to buy or lease a Toyota.

A silver 2021 Toyota RAV4 driving on a highway road
The 2021 Toyota RAV4 in action | Toyota

Yes, there are other holiday-time incentives and deals presented by the campaigns of other brands. There’s the “Happy Honda Days” campaign, for example. In fact, due to the holidays in addition to the desire to clear dealer lots as much as possible before the end of the year, most dealers and brands are running some kind of special around this time.

Are the Toyotathon 2020 deals good?

If you have your heart set on a Toyota, it’s actually a great time to buy or lease one during Toyotathon 2020. According to U.S. News and World Report, the deals apply to nearly every vehicle in the lineup. This includes popular models like the Toyota 4Runner and the 2021 Supra.

“The brand’s finance deals range from 0% to 1.9% on a variety of models, and cash back rebates range from $750 to $3,000. Three-year lease deals with affordable monthly payments are also available.”

U.S. News and World Report
2020 Tacoma TRD Pro
2020 Tacoma TRD Pro | Toyota

There’s a nice range of deals. For example, buyers can get 0% financing on models like the 2020 Avalon, 2021 Corolla (extending to their hybrid versions), and the 2020 Prius. Of course, that’s not all the models this offer covers. Whatever Toyota model you have you eye on, there’s a high chance Toyota has some type of deal running for it right now.

Leasing or buying

Whether you lease or buy a Toyota, Toyotathon 2020 deals have you covered. For $3,000 down, lease specials for three-year terms are available for several models. In fact, the 2021 Toyota Corolla has a great lease price of just $159 a month.

a Celestite 2020 Toyota Corolla XSE parked in the city in front of a red brick wall
2020 Toyota Corolla XSE | Toyota Newsroom

Additionally, for only $259 a month you can lease a 2021 Toyota Prius. You can also lease a 2020 Toyota Camry for $199 a month. For those who prefer to lease, or want to give it a go for the first time, now is a great opportunity to lease a Toyota.

If you want a 2021 Toyota Tacoma, there’s a $169 a month lease available with $3,000 down. The 2021 Toyota RAV4 is available for lease at $229 a month, also with $3,000 down. This applies to the 2021 Toyota RAV4 hybrid as well.

The financing deals we already mentioned above aren’t it, either. There’s also 1.9% financing for models like the 2021 Supra. If you think about the fact that the average interest rate is just over 4%, it really puts these deals into perspective.

Cash back rebates for Toyotathon 2020

Another incentive on Toyota models during Toyotathon 2020 is an array of cash back rebates. For example, the 2021 Toyota Corolla gets a $1,500 cash back rebate for the hybrid model and $1,000 back on the gas-powered model. There’s $3,500 cash back on the 2020 Toyota Avalon and the Toyota Avalon hybrid version.

A red 2020 Toyota Avalon on a speed track
2020 Toyota Avalon TRD | Toyota

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Cash back rebates like this show across the lineup during Toyotathon. Whether the Toyotathon 2020 deals are worth it to you, is ultimately up to your budget, priorities, and whether you think you can get a better deal somewhere else. That said, Toyotathon is certainly a tempting time to buy a Toyota car, truck, or SUV.