Is the Toyota Sequoia Actually a Better Deal Than the Tundra?

At $58,300, the 2023 Toyota Sequoia has a very high starting price–even for a third-row SUV. But it also comes loaded with advanced features. If you optioned a Toyota Tundra pickup truck with the same technology, it would run you over $60k. So is the Toyota Sequoia actually a good deal?

The 2023 Toyota Sequoia does not come cheap

Promo photo of a red 2023 Toyota Sequoia SUV parked on a lawn at night, a string of lights visible above it.
2023 Toyota Sequoia | Toyota

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The Ford Expedition comes in at $51,080 and you can buy a Suburban for $52,400. The 2022 Nissan Armada begins at just $48,900. The 2022 Toyota Sequoia was priced at a competitive $50,500.

Coming in far above all these SUVs, the all-new 2023 Toyota Sequoia will begin at $58,300. This price is before the vehicle’s $1,495 destination charge. Cars.com puts the new Sequoia’s out-the-door price at $59,795.

Toyota is positioning the 2023 Sequoia as its new premium SUV

Red 2023 Toyota Sequoia SUV parked in a driveway, a house visible in the background.
2023 Toyota Sequoia | Toyota

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Toyota’s 2023 SUV lineup is in flux. While the global automotive manufacturer engineered an all-new Land Cruiser SUV, it is not offering this vehicle (the Land Cruiser 300) in the United States. Buyers in the U.S. can get this chassis in the Lexus LX600, the third-generation Toyota Tundra, or the all-new Toyota Sequoia.

The automaker is positioning the Sequoia at the top of its market segment. One way the brand is doing this is building every 2023 Sequoia with the Tundra’s premium engine: the i-FORCE MAX hybrid.

The i-FORCE MAX hybrid V6 is an all-new drivetrain

Detail shot of the i-FORCE MAX badge on a 2023 Toyota Sequoia's hybrid engine.
2023 Toyota Sequoia engine | Toyota

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When Toyota engineered the new Land Cruiser/Tundra chassis, it knew it needed a drivetrain that could remain competitive for years. The automaker deleted the old, naturally-aspirated 5.7-liter V8. In its place, Toyota introduced a 3.44-liter twin-turbocharged V6.

The automaker has been running this powerplant in its Lexus sports cars for several years. But with the release of the 2022 Tundra, it unveiled a 437 horsepower, 583 lb-ft of torque electric hybrid version. This premium hybrid engine is called the i-FORCE MAX.

The 2023 Sequoia leads its segment with a standard hybrid engine

A family driving in a 2023 Toyota Sequoia SUV, fall trees visible overhead through its sunroof.
2023 Toyota Sequoia | Toyota

Toyota shocked the world when it announced that every 2023 Sequoia would feature a hybrid engine. This is not an option on the truck-based SUV, but a standard feature on every trim level. The Tundra, on the other hand, only offers the i-FORCE MAX hybrid on certain trim levels–as a $2,975 option.

If you want a hybrid Tundra you must first upgrade to the Platinum trim level. Then you have to upgrade from the standard powerplant to the hybrid version. See how the Sequoia and Tundra stack up in the table below:

2022 Toyota Tundra SR2022 Toyota Tundra Platinum with i-FORCE MAX2023 Toyota Sequoia
MSRP$35,950$61,090$58,300
Engine Output278 horsepower and 479 lb-ft of torque437 horsepower and 582 lb-of torque437 horsepower and 583 lb-ft of torque

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