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Super Bowl weekend is a great time to get your closest friends and family together to watch the big game that you’ve been waiting for all season long. And whether you’re tuned in to watch the actual game, or just care more about the commercials, you might have to think about all the preparations beforehand. You’ll need to get food, drinks, and other supplies, and while you’re at it, you might want to buy that new car that you’ve been dreaming about. But is Super Bowl weekend really a good time to buy a car?

There could be sales at your local dealerships

While you might not think that spending your time at a dealership on Saturday before the Super Bowl sounds like a lot of fun, it could at least be rewarding. While most of us are hunkered down at home amidst the ongoing pandemic, many car dealerships across the nation might not be seeing very much action this weekend, which means that you could luck out if you happen to be in the market for a new car. Fewer people at the dealership means far lower wait times and less business, which could equal some savings for you if you’re looking for a good deal.

However, just keep in mind that Super Bowl isn’t exactly a national holiday, so there aren’t typically any major sales going on at the manufacturer incentive level. That means that the same discounts that you would typically get for the rest of the month apply to Super Bowl weekend as well. But the prices and rates at your local dealership could vary depending on where you are located and how eager the dealer is to sell cars.

Automobiles manufactured by Mazda Motor Corp., including a MX-5, centre, in the showroom of a dealership
The Mazda MX-5 Miata | Chris Ratcliffe/Bloomberg via Getty Images

When is the best time to buy a car?

While Super Bowl might actually be a better time to buy a TV as opposed to a car, don’t worry, you’ll still have the rest of the year to score a better deal on a car if you don’t want to sit in the dealership before the big game. According to Edmunds, the following times are the best to strike while the iron is hot:

  • End of the model year
  • End of the calendar year
  • End of month
  • End of the car’s design cycle
  • End of the car’s life cycle
  • Memorial Day
  • Fourth of July
  • Labor Day
  • Black Friday
  • Presidents Day
  • November
  • December
  • October
  • Monday
  • Early in the week

As we can see, you’re better off setting foot in a car dealership on major holidays, at the end of a model year cycle, and most importantly, at the end of the year. Since Black Friday and Christmas are at the two last months of the year and most dealers want to close out the year strong, you’ll be in much better shape if you wait it out.

car dealership employee getting out of a car
John Brooks moves a car on the showroom floor. | (Photo by Justin Sullivan/Getty Images)

Do your research

Whether you decide to set up an appointment with your local dealership earlier in the year or later, we always suggest doing your research first to make sure you get the best deal possible. Speak with the Internet Sales department at any dealership to get the lowest price possible and remember to shop the price with a few other dealers to get the lowest one possible.


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