The internet rejected a Halloween ad for the electric Dodge Charger like a botched organ transplant
Just before tenured petrolhead and CEO of Dodge, Tim Kuniskis, retired, he introduced the next-generation Dodge Charger. However, the new Charger is taking a different approach from the emission-spewing, tire-terrorizing Mopars like the supercharged Charger SRT Hellcats of the previous generation. Instead, the new Dodge model will be a battery electric vehicle (BEV) or an inline-six affair. Unfortunately, fans are less than thrilled with the electric Dodge Charger and let Dodge have it following a Halloween social media ad.
The ‘Fueled by fear’ line and a killer clown-liveried electric Dodge Charger didn’t seem to scare (or please) social media users
Dodge has a history of releasing ads and social media posts in time for model debuts, sales events, and even holidays. As such, the Stellantis-owned brand posted a set of Halloween-themed social media images with three recognizable models. The first was a next-generation Dodge Charger.
Following the Charger, Dodge posted a picture of the Hornet compact SUV. Finally, a now-discontinued Challenger R/T Scat Pack Widebody displayed its hellacious proportions in a city landscape. However, this was a Halloween-themed ad, so each vehicle got a seasonally spooky treatment.
For starters, the electric Dodge Charger wore an all-too-familiar “Pennywise” look from the Steven King book-turned-film, It. The image included Georgie’s yellow raincoat and the killer clown’s red balloon. However, it wasn’t enough to sway the brand’s critics. Calling out the “Fueled by fear… and horsepower” caption, one popular comment read, “Sorry the EV charger is not ‘fueled by fear’.”
Another response targeting the electric Dodge Charger read “No thanks. We don’t want these.” However, the next-gen Charger wasn’t the only recipient of the angry commentary. The third image featured a Dodge Challenger R/T Scat Pack Widebody in purple with “HA HA HA” scribbled across its body panels.
While the laughter livery is a reference to the Suicide Squad-canon “Joker,” it wasn’t enough to entertain Challenger fans. One viewer responded with “Stop using the challenger in promotional material if it’s not being sold anymore.” Grammar aside, the critique is a scathing one.
