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There’s a lot of truck in SUV and off-roading circles about the Ineos Grenadier. People aren’t just talking about the Ineos because it looks a lot, like a lot, like a Land Rover Defender 110, but that it has a BMW drivetrain, promises old-school SUV good looks, and should be a beast off road. And, it should cost as much as a Ford Bronco and be available in the U.S. in 2023.

The Ineos Grenadier SUV looks like a Rover, but it isn’t one

These are not Land Rover. These two are the new Ineos Grenadier SUV that could eventually be produced in the U.S.
2023 Ineos Grenadier | Ineos

Now, Ineos is moving forward with setting up its U.S. headquarters in Raleigh, NC according to the Raleigh News & Observer. The company was started by British billionaire Jim Ratcliffe who believes that there’s a market for an old-school looking, but new-school performing, SUV. He also sees the U.S. as a big market for the SUV and plans to build some in Raleigh. But nobody denies that it was inspired by a Land Rover Defender 110.

The company plans to sell Grendier SUVs here by the end of 2022. Eventually, it plans on producing 35,000 vehicles a year. That may sound like a lot, but GM sold 7.7 million worldwide in 2020.

Grenadiers could eventually made in the U.S.

The Ineos Grenadier could eventually made in the U.S.
2023 Ineos Grenadier | Ineos

The Raleigh, NC, plant, the News & Obeserver said, will have up to 50 employees. On the Ineos website, the company lists several job postings for the Raleigh facility.

The company said it wants to produce Grenadiers in the U.S., but it hasn’t said where its facility will be. In the story, however, Ineos said that Atlanta is in the running for the plant.

The Grenadier is powered by a BMW drivetrain.

What will a Grenadier cost?

The INEOS Grenadier is an off-road SUV that is powered by a BMW engine.
INEOS Grenadier | INEOS

Today a Grenadier costs £450, or about $575 to reserve. Ineos hasn’t released an “official” price for the Grenadier yet. Depending on who you read, it can cost between $50,000 to $120,000. If you wanted to buy an old school Land Rover Defender 110, however, the prices are wildly unpredictable. On Hemmmings.com, for example, you can find one for $22,500 to $77,000 depending on condition, options, mileage and more.

So far, the company says 15,000 people have reserved Grenadiers.

Is the Grenadier available in the U.S?

Ineos Grenadier interior
The interior of the 2023 Ineos Grenadier SUV | Ineos

The Grenadier is not available anywhere, yet. According to the News & Observer, the company will start selling the Grendaier SUV in Europe first, by the end of 2022. In 2023, the it’s expecting to export them to the U.S. However, by then many expect the new Double-Cab Pick Up to be ready. Grenadier uses the European two-word Pick Up to describe the truck, instead of the U.S. “pickup” to describe it.

RELATED: The Ineos Grenadier Is the Coolest Off-Roader You Can’t Buy Yet

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Writer - Sedans & Coupes

Dan Mayfield

Dan joined MotorBiscuit in 2022 with over 20 years of experience in journalism and a lifelong passion for anything related to the automotive industry. He grew up wrenching a 1949 Ford pickup truck and an MGB with his dad, learning how not to wire a fuel pump (he inadvertently set the MGB on fire).

After earning a bachelor’s degree in photojournalism from the University of New Mexico, Dan has contributed his expertise to a range of local outlets, including the City of Albuquerque, US Eagle, and the Alliance for Local Economic Prosperity.

On weekends, Dan spends Saturdays enjoying “cars and coffee” chats and, on Sundays, he’s watching the Route 66 Cruise roll through town. He also races motorcycles, and it’s not unusual to find him elbows-deep in his latest cafe racer build.

Taking advantage of the local desert terrain, Dan also enjoys exploring and driving off-road in his trusty Ram Rebel pickup truck, which provides personal insights into his contributions to our Trucks, SUVs, & Crossovers coverage. Dan strives to give our readers unique information about the dynamic automotive market, reading anything that has to do with cars, trucks, bikes, 4X4s, and, in his words, “everything with a motor.”

Dan has earned a number of accolades from the Public Relations Society of America, and is a University of Southern California, Annenberg School of Communication and Journalism Fellow.