Why Don’t Hypercar Companies like Bugatti and Koenigsegg Build Any Consumer Cars?

Hypercar companies around the world are gaining more attention from automotive enthusiasts and consumers alike. While these cars were once reserved for private collectors who could afford to spend millions of dollars on a single high-performance vehicle, social media platforms and car shows have brought them into the spotlight. There are several reasons why people take an interest in hypercars, even if they aren’t genuinely interested in buying them, but unlike some supercar and high-performance sports car companies, hypercar companies don’t have that many variations in the vehicles, and they don’t usually build any consumer cars.

Why don’t Koenigsegg and Bugatti build consumer cars?

The Bugatti Chiron, Koenigsegg Regera and Lamborghini Aventador Liberty Walk
The Bugatti Chiron, Koenigsegg Regera and Lamborghini Aventador Liberty Walk | Martyn Lucy, Getty Images

The automotive brands that buyers are most familiar with typically vary in the types of markets they compete in, usually ranging from the more popular choices like SUVs, pickup trucks, and sedans, to more niche markets like hatchbacks and coupes. Even Lamborghini has thrown their hat into the ring of consumer cars with their not-so-affordable SUV option, the Lamborghini Urus. But, you don’t see consumer cars coming from any hypercar companies like Koenigsegg or Bugatti.

At the end of the day, the reasons for this is relatively simple: the brands are designed to focus on hypercars, providing peak performance, and developing the latest technology. This requires a significant amount more money in research and design, which makes their vehicles untouchable in price compared to what even the higher-budgetted consumers are looking for. Really, hypercar brands focus all of their time, resources, and money, to be the best at one thing: creating hypercars.

They wouldn’t be affordable anyways

If Lamborghini has taught us anything with the introduction of the Urus, or Aston Martin with the DBX, it shows that even when supercar companies do produce cars meant for consumers they are still far from affordable. These options range well over 6 figures in just starting prices alone. If hypercar companies were to make their own versions of popular consumer cars, such as an SUV, it would likely be just as expensive, if not, more expensive, because even as a consumer car it would carry the prestige, heritage, and technology of the brand’s hypercars.

Why should consumers care about hypercar companies?

If hypercar companies aren’t building cars for the consumer base, why should consumers pay them any mind? While the cars that these companies make may not be in your garage anytime soon, they are the pioneers in technology, performance, and style, that trickles its way down the market. Hypercar companies are constantly looking to greatest the latest and greatest vehicles on the market, requiring millions of dollars in research and design to develop products that solve problems and provide for new safety features and luxuries. While not all of this technology and engineering ends up in every consumer car, many of these are the start of new generations of consumer-focused tech that only works to make cars better overall.

It isn’t likely that we will ever see hypercar companies making consumer-focused vehicles, at least not any time soon. However, that doesn’t mean that the hypercars produced by these companies are any less worthy of our attention, even if they aren’t in most consumer’s budget.

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