I’m a former car salesperson – here’s how I use Facebook Marketplace to sell used cars myself
For a decade, I worked full-time at a shop in the Midwest. During my time there, I bought and sold dozens of cars – both for the shop (which has a dealer’s license) and personally. Back in the day, we started on Craigslist and then moved to Facebook Marketplace. Today, I still find Facebook one of the easiest platforms to advertise a car for sale and secure a solid buyer. I quickly sell most everything I hang up on the site. Since I’m getting ready to offer up my 2015 Range Rover Evoque, I figured I’d share how I prep a Facebook Marketplace listing with you.
7 steps to list a used car on Facebook Marketplace:
- Clean the vehicle’s interior
- Wash the exterior
- Gas it up
- Take good photos (one of every exterior angle, plus the front interior, back interior, instrument cluster with odometer reading, trunk)
- Locate your title (if it’s paid off), recent repair records, and any other important records and put them in a folder together
- Determine and commit to a fair market price, plus consider how quick you’d like it sold
- Understand the administrative title process before you list the car
- Write a friendly, transparent description for Facebook Marketplace
First, it’s really important to clean your used car. Imagine listing your house for sale and posting photos of “well-lived-in” moments. At a minimum, get rid of the trash, vacuum the seats and carpets, and wipe down surfaces. You don’t need fancy tools and equipment to do this: I wrote a guide on how to clean your car’s interior with common household products.
Next, either wash the vehicle yourself or buzz it through the car wash.
Personally, I think listing a car with a full tank of gas is a great move. Sure, it might run you a few extra bucks in fuel you won’t ever get to use, but it looks awesome in the Facebook Marketplace listing and during test drives. After all, any buyer is going to want to know the car is worth keeping gassed up.
Take good photos. Be sure to take a nice, clear shot of every exterior angle, meaning front, back, and both sides. Then, shoot the front interior, back interior, inside the trunk, and the instrument cluster. For the cluster pic, turn the car on to idle and close the left front door. This prevents extra dash lights from yelling at you. Make sure the display is set to the odometer reading. Oh, and PSA: wipe your phone’s camera lens clean before taking pictures.
If you don’t already have the car’s paperwork together, gather everything important or relevant to a sale into a folder. Believe me, this is essential to a smooth transfer process. You don’t want to realize you’ve misplaced the title with someone ready to hand over cash standing in your driveway.
Now it’s time to research your used car’s fair market value. You can check out MotorBiscuit’s seamless car buying tool to compare prices in your area and figure out where your car lands in the local market. I also tend to check other Facebook Marketplace listings to see what’s happening on the platform nearby. It’s also not a bad idea to consider listing your car for slightly less than the others in the market. Of course, that’s if the market seems saturated with options and you need to create a disruptive listing that will get lots of attention. Sometimes, in the end, it’s better to shave off $100 or whatever you’re comfortable with to encourage buyers to act fast.
Next, you need to self-check whether you fully understand the administrative process for handling a title transfer in your state or county. Do you have the title in hand, or do you have a loan that will need to be paid off before the finance company will transfer it? Do you know where to find a notary who is available to acknowledge your signature as the seller? A local DMW branch, bank, or even some public library systems provide notary services but many require appointments.
Finally, it’s time to create your listing. Write a friendly, transparent Facebook Marketplace listing description that provides at least the following:
- Year, make, and model
- Price (yes, say it again)
- Odometer reading
- Engine size (4-cylinder, 6-cylinder, V8, etc.)
- Transmission (automatic or manual)
- Drivetrain (FWD, RWD, AWD, 2WD, 4WD, whatever)
- Condition of the vehicle: Any large maintenance or repairs performed or needed? Say so. Be honest…it just saves time and energy at the test drive stage.
- Title status: clean and in-hand, rebuilt and state-inspected, etc,
- A general idea of where you’re located (use a landmark that’s open to the public. I usually mention the library or park nearby)
- Thank folks for reading and say you look forward to meeting the next owner
This all sounds like a lot, but I promise you, do the above and you’ll soon find a great buyer who’s excited to take the car off your hands. By putting in the extra effort, your Facebook Marketplace listing will make your used car stand out like a gem compared to everything else thrown up on the platform.