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The 2023 Toyota Crown is Toyota’s new flagship sedan. With pricing starting at $39,950, it certainly tops the range in terms of price. But what do you get when you want a fully-loaded 2023 Toyota Crown? The Avalon replacement gets a wealth of tech, luxury, and yes, performance to cement its top-tier status within the new Toyota lineup.

A front corner view of the 2023 Toyota Crown
2023 Toyota Crown | Joe Santos, MotorBiscuit

The 2023 Toyota Crown Platinum is the most-expensive model

To start your fully-loaded 2023 Toyota Crown build, you’ll start with the Platinum trim. At an MSRP of $52,350, it certainly carries a platinum price premium. Adding accessories drives the total MSRP to $53,608. But for plunking down that extra cash, you get a load of top-tier features.

For one, you get the Hybrid MAX turbocharged drivetrain. Featuring a 2.4-liter turbocharged four-cylinder engine and three electric motors, this combination delivers 340 horsepower through all four wheels. You’ll also get a direct-shift six-speed transmission. That gearbox is much more engaging than the eight-speed that comes with most Crown models. And for all your extra power, the Crown Platinum still gives you 29 mpg city and 32 mpg on the open road.

The 2023 Crown Platinum also comes with adaptive variable suspension, so you can decide between sharper handling and a comfort-focused ride on command.

The stunning 21-inch wheels feature a 10-spoke design with black details and machined silver accents. And with Quad-LED headlights, the Crown presents a striking design, day or night.

A view of the front interior in the 2023 Toyota Crown
2023 Toyota Crown | Joe Santos, MotorBiscuit

Added safety in the fully-loaded 2023 Toyota Crown

Every 2023 Toyota Crown comes with the Toyota Safety Sense 3.0 suite of advanced safety features. Upgrading to the Crown Platinum gives you even more driver assistance tech. This includes a Panoramic View Monitor with a 360-degree overhead view available at low speeds. You’ll also get Curb View to help with parking in tight spaces.

Toyota Crown Platinum luxury features

A rear view of the 2023 Toyota Crown
2023 Toyota Crown | Joe Santos, MotorBiscuit
Related 6 Reasons the New 2023 Toyota Crown Is Actually Great to Drive

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The real bonuses in a fully-loaded 2023 Toyota Crown have to do with luxury. You’ll get a panoramic glass roof that opens up the cabin. Plus, you can shut out the swaths of natural light with the power sunshade if things get too hot.

The seats are now leather-wrapped with eight-way power adjustability to help nail your favorite settings. Ventilated front seats are standard as well, and you’ll get heated rear seats to keep your passengers comfortable.

What tech is in the new Toyota Crown?

Getting a fully-loaded 2023 Toyota Crown also means more tech at your disposal. This includes the Remote Connect app with digital key capability that lets you use your phone to unlock and drive your Crown. Finally, an 11-speaker premium JBL audio system includes a subwoofer and amplifier to give your music and playlists stunning clarity.

Fully-loaded 2023 Toyota Crown options

While there are no options packages for the Toyota Crown Platinum, there are several accessories you can add to the mix. Illuminated door sills and ground projector lights elevate the premium status of this full-size sedan. You can also add carpeted or all-weather floor mats and paint protection film to protect your Crown inside and out.

Is a fully-loaded 2023 Toyota Crown worth it?

Even if just for the Hybrid MAX powertrain, the Toyota Crown Platinum is worth the extra cash. If you’ve got it to spend, you can turn your Crown from a humdrum daily driver into an engaging luxury sedan. Add in the adaptive suspension, luxury, and tech features and you’ve got a sedan that is well worth its sub-$60,000 MSRP.