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In the year 2000, the Toyota Prius entered the American marketplace as the world’s first mass-market hybrid electric vehicle. Of course, the marrying of gasoline power and electric power wasn’t new, it was never implemented on a mass market vehicle available for the whole world. Initially, the Prius did not receive great reviews from everyone. Some automotive reviewers were critical of Toyota’s lack of interior quality with the Prius, and others had concerns about its hybrid system lasting a long time.

Despite the rough waters for Toyota, they persisted and continued to refine the Prius year after year, leading to the 2023 Toyota Prius, which makes its first generation model look like a toy in comparison. The 2023 Prius has a futuristic design that looks more like a vehicle from Back to the Future Part II than anything found on the street today. With the new Prius fresh off a redesign, is the Prius still affordable? Here is everything you need to know about the 2023 Toyota Prius and how much you can expect to spend on dealer lots for a fully loaded model.

A blue Toyota Prius cruises the countryside on a one-car road.
2023 Toyota Prius | Toyota

2023 Toyota Prius LE

The base model of the 2023 Toyota Prius is the LE, which is the base model designation among nearly every model in Toyota’s lineup with the previous L designation being dropped from every model.

The base model Prius LE starts at $27,450 and comes standard with a 2.0L dual overhead cam engine with a hybrid motor that gives the Prius unbelievable fuel economy ratings of 57 mpg city and 56 mpg highway according to Toyota.

Other standard features found with the Prius LE include heated folding outside mirrors, windshield washer-equipped intermittent windshield wipers, a pollen filtration system, an LCD dashboard with electric gauges, six USB-C ports, wireless smartphone integration with Apple CarPlay and Andriod Auto, an 8-inch touchscreen infotainment system.

As far as safety goes, the Pruis is well-equipped with Toyota Safety Sense 3.0 offering a blind spot monitor, automatic high beam lights, dynamic adaptive cruise control, and lane departure alert with automatic braking.

2023 Toyota Prius Limited AWD

The top-of-the-line trim for the Toyota Prius is the Limited AWD drive model starting at $35,865. True to its name, this Prius does come in all-wheel drive, helping this little hatchback achieve fantastic traction in any driving condition.

Every Prius model is outfitted with the same 2.0L engine, although the all-wheel drive system does stunt the fuel economy numbers a bit for the AWD model with this Prius achieving an EPA-estimated 49 mpg city and 50 mpg highway.

While the slight dip in fuel economy may be a bummer for many buyers, the Prius Limited takes this vehicle to the next level with incredible luxury features. Some of these features include a fixed glass roof, giving you a full view of the sky at all times, wireless smartphone charging, power liftback, a digital key, heated and ventilated seats, available heated rear seats, and a much larger 12.3-inch infotainment system.

Are there any special packages available?

You can complete your fully loaded 2023 Prius with a nice array of available features and packages that you can add to your purchase. Some of these options include a digital rearview mirror for $200, a heated rear seat package for $350, and a complete Limited Premium Package.

This Limited Premium Package adds a digital rearview mirror, advanced park assist, panoramic view monitor, and heated rear seats all for around $1,635. Whether you buy a low-trim Prius or a top-of-the-line model, there is hardly anything on the road today that looks as striking or technologically advanced as the new 2023 Prius.


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