GM Global Sales Drive to 9.7M Units; Company Sees ‘Modest’ Growth in 2014


Earlier this week, among the buzz coming from the North American International Auto Show in Detroit, General Motors announced that its global sales for 2013 reached 9.7 million units, up 4 percent over 2012. China and the United Kingdom posted the largest year-over-year sales increases on a percentage basis, as both markets saw 11 percent gains; the United States clocked in a 7 percent increase.

“A healthy auto market in the United States and China, and very successful product launches at all of our brands worldwide drove GM’s growth in 2013 and helped us navigate difficult conditions in Europe and parts of South America and Asia,” said Dan Ammann, General Motors’ executive vice president and chief financial officer, in the company’s statement.

Ammann said he expects to “see modest continued growth in the industry here in the U.S., in line with general expectations,” at the Detroit Auto Show on Monday. Ammann has also been named president of the company. ”We have an opportunity to run this much more like one big integrated organization than we have,” he told reporters at the time, adding that GM had made progress in that area but could stand to expand on those efforts.

Among the highlights, Chevrolet moved 4,984,126 vehicles during the year, setting a record for the bow-tie brand. That’s 19,304 more vehicles than Chevy’s previous record, which was set in 2012. Cadillac, riding on a new slate of models, saw a 28 percent sales increase worldwide, boosted greatly by a 67 percent growth rate in China, where it moved a record 50,005 vehicles. Buick, too, even managed to add 15 percent year-on-year.

As for Australia, which has been the subject of much discussion since General Motors announced that it would be pulling its Holden manufacturing operations from the country, Ammann told Reuters that the company would still support the brand there. The name remains quite popular among Australians.

“It’s a very, very important brand,” he said of Holden to the news service. “It means a lot in Australia and New Zealand and we see a very significant role for the brand.”