How Much Does a Fully Loaded 2023 Toyota RAV4 Cost?

There’s much to like about the 2023 Toyota RAV4 compact crossover SUV. It has a stylish design, good driving dynamics, efficient hybrid models, and a generous number of standard features. Do you want the best that the RAV4 has to offer? If so, then find out how much a fully loaded new 2023 Toyota RAV4 costs.

Get a fully loaded new 2023 Toyota RAV4 Prime XSE trim

Front angle view of new red 2023 Toyota RAV4 Prime XSE, highlighting how much a fully loaded one costs
2023 Toyota RAV4 Prime XSE | Toyota

For pricing, the starting cost of the new 2023 Toyota RAV4 crossover SUV ranges from $27,575 MSRP for the LE trim up to $45,460 MSRP for the RAV4 Prime XSE trim. So, if you want to go fully loaded with the RAV4, then you’ll need to choose the RAV4 Prime XSE trim.

What do you get with the RAV4 Prime XSE? For the higher price, what does it offer? For one, the Prime XSE trim has the best in RAV4 performance and efficiency. It comes equipped with a plug-in hybrid powertrain, which generates a total system output of 308 horsepower. The Prime XSE is fast, too. It delivers a 0-60 mph acceleration time of 5.5 seconds. Additionally, for confident traction, the Prime XSE comes standard with all-wheel drive. 

On the efficiency front, the Prime XSE has a fuel economy of 94 combined MPGe when in electric-only mode and 38 combined mpg in hybrid mode. Furthermore, it provides an estimated electric-only driving range of 42 miles.

The RAV4 Prime XSE also has many premium features. Examples include vertical LED accent lights, a foot-activated power liftgate, heated front seats, road sign assist, a power tilt/slide moonroof, and 19-inch 5-spoke black-painted alloy wheels.

Fully load a new 2023 RAV4 with options, accessories, and packages

Seats in new 2023 Toyota RAV4 Prime XSE, highlighting how much a fully loaded one costs
2023 Toyota RAV4 Prime XSE | Toyota

Now, let’s cover the fully loaded aspects of the new 2023 Toyota RAV4 crossover SUV. To do this, you can add feature options, packages, and accessories, which cost extra. First, select the color option. The RAV4 Prime offers premium paint colors, such as Supersonic Red and Wind Chill Pearl. This adds $425 to the price.

Next, choose from the variety of feature options and accessories. For the exterior, examples include roof rack cross bars, running boards, fog light accents, a trailer ball, mudguards, and body side moldings. Also, interior features options and accessories include all-weather floor liners, an integrated dashcam, door sill protectors, a cargo net, and a cargo liner. 

Additionally, notable packages for the RAV4 are the Premium Package, Rear Outboard Heated Seating Package, Protection Package, and All-Weather Liner Package.

When you buy the Prime XSE trim and get the most expensive options, accessories, and packages, a fully loaded new 2023 Toyota RAV4 costs around $56,000. 

Is a fully loaded new 2023 Toyota RAV4 worth the extra cost?

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Should you get a fully loaded new 2023 Toyota RAV4? Is the Prime XSE trim, along with the added options, accessories, and packages — worth the extra cost? The approximate $56,000 price is a great deal of money to pay for a mainstream crossover SUV. However, if you can afford it and desire the best version of the 2023 RAV4, then a fully loaded model might be a good choice for you.

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