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The 2023 Ford Bronco has made a resounding comeback, capturing the hearts of off-road enthusiasts and adventure seekers. Known for its rugged capabilities and iconic design, the Bronco offers a range of trim levels and customization options to suit various preferences. For those seeking the ultimate in features and performance, the fully loaded version of the 2023 Ford Bronco presents a compelling proposition, rivaling the price tags of luxury SUVs.

A look at the 2023 Ford Bronco’s trim levels and features

According to Ford, the Bronco offers a competitive package of features and performance at the base level, which starts at $34,890. The base Bronco has more than enough power for off-road adventures thanks to its 2.3-liter inline 4-cylinder engine, which produces 300 horsepower and 325 lb-ft of torque. Its four-wheel-drive system and 7-speed manual transmission ensure exceptional handling and control in challenging terrain.

Inside, the Bronco offers a comfortable cabin with seating for four, providing ample headroom and legroom for both front and rear passengers. Some standard features include:

  • Keyless ignition.
  • A tilt and telescopic steering wheel.
  • A wireless Android Auto/Apple CarPlay system for seamless connectivity. 
  • Cruise control
  • Interior air filtration

Safety features like stability and traction control come standard, providing peace of mind on and off the beaten path. With its impressive towing capacity of up to 3,500 lbs, the base Bronco is ready to haul your gear for any adventure. Whether venturing into the wilderness or cruising around town, the 2023 Bronco base model sets a solid foundation for the Bronco’s legendary capabilities.

Other trims include the Big Bend trim, starting at $38,880, which adds extra comfort and convenience features, while the Black Diamond, starting at $41,250, emphasizes ruggedness and durability.

Stepping up to the Outer Banks trim at $46,350 brings more luxury and style, while the Heritage and Heritage Limited trims offer a nostalgic appeal starting at $46,605 and $69,195, respectively.

For those seeking off-road prowess, the Badlands trim starts at $47,395 while the Wildtrak, priced at $58,025, pushes boundaries with its aggressive design and enhanced capabilities.

At the top of the lineup, the Raptor trim is the ultimate off-road performer, starting at $86,080.

The fully loaded 2023 Ford Bronco Raptor

The 2023 Ford Bronco Raptor offers the highest off-road performance and capability in the Bronco lineup. As Ford’s esteemed nameplate for high-performance trucks and SUVs, the Raptor takes the Bronco’s ruggedness to new heights. With a starting price of $86,080, the Raptor commands attention with its commanding presence and exceptional off-road prowess.

But what does it take to load this beast fully? Adding all available options, packages, and accessories and opting for the priciest paint option, Azure Gray Metallic Tri-Coat, for $995, brings the estimated net price to $100,224. This fully loaded configuration allows the Bronco Raptor to conquer even the most challenging terrain with style and confidence.

While the Bronco Raptor offers an exhilarating experience, it’s worth noting that it competes with luxury SUVs in a similar price range. Models such as the Lincoln Aviator, known for their refined craftsmanship and luxurious amenities, can be considered alternatives for those seeking a different blend of sophistication and performance.

In summary, the fully loaded 2023 Bronco Raptor represents a good ride for off-road excellence, offering various options and packages to cater to your specific preferences. But you’ll be shelling out as much or more than you’d pay for a luxury SUV.

A standout choice in terms of value is the Bronco Wildtrack trim. CarandDriver suggests this configuration is ideal, particularly for off-road enthusiasts, thanks to its impressive features.

The Wildtrack offers special off-road hardware, including 17-inch beadlock-capable wheels and large 35-inch mud-terrain tires. These components provide enhanced capability and confidence in challenging terrain.

By opting for the Wildtrack, you can balance power, off-road prowess, and value, making it a compelling choice for those seeking a thrilling adventure with the 2023 Ford Bronco.


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