Ford’s Future Depends on the Success of This SUV
Ford Motor Company is a big three automaker. The Blue Oval is a staple in the pickup truck segment. It has also created several impactful car and SUV nameplates. Ford is making huge investments in the development and production of new electric vehicles. This new electric SUV could make or break the company as it embarks on an adventurous new journey.
Ford’s electric vehicle business is costly
Ford recently produced a small electric SUV that changed everything for the brand. The Ford Mustang Mach-E is the company’s first-ever fully-electric vehicle. The EV is controversial because it’s so unconventional. Many Ford fans were skeptical about the Mustang Mach-E because it’s the first Mustang SUV model.
Ford managed to retain the Mustang muscle car spirit in the Mach-E despite its unique design. The Ford Mustang Mach-E combines the practicality of an SUV with the driving dynamics of a muscle car. It isn’t just a one-off experiment. The Blue Oval hopes the Mustang Mach-E small electric SUV will lead its lineup into the future.
Reuters claims that Ford expects a $3 billion pretax loss due to its new EVs. The company currently produces hybrid, plug-in hybrid, and fully-electric vehicles. Part of the loss is because of the production cost of making EVs and the high demand for models like the Ford F-150 Lightning. A multi-billion dollar loss may sound devastating, but the reality is Ford is making a huge investment into the future of the automobile industry.
It will take years for Ford’s electric division, Ford Model e, to become profitable. That being said, once the division is able to pump out enough EVs to satisfy the currently overwhelming demand, Ford will be responsible for a large percentage of the total electric vehicle market share. Ford’s EV business is just getting started, but the American big-three automaker has a promising future in the EV space.
Is the 2023 Ford Mustang Mach-E a good SUV?
The 2023 Ford Mustang Mach-E starts at $46,895. It makes 266 horsepower and 317 lb-ft of torque. The small electric SUV can travel for 224 miles. Long-range models can travel for 312 miles before needing to recharge.
The Mach-E comes standard with a soft vinyl-wrapped steering wheel, a wireless charging pad, and a universal garage door opener. It also includes one-pedal drive, evasive steering assist, and 12-volt powerpoints. Car and Driver praises its driving range and acceleration.
Ford could produce the best electric SUV
The race to produce the most popular small electric SUV is already underway. Tesla currently makes the most popular electric SUV, the Tesla Model Y. Automakers like Hyundai are producing competitive small electric SUVs as well. The brand that produces the most popular small electric SUV will reap huge benefits in the future as electric vehicle charging infrastructure improves.
The Ford Mustang Mach-E plays an important role in Ford’s plans for the future. Is the Blue Oval’s small electric SUV destined for greatness, or will it be the demise of one of America’s most impactful automakers?
