Autos

Ford Welcomes New Focus Sedan, Retains Top Global Nameplate Honors

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With the face-lifted Ford Focus hatchback out in the open, it was only a matter of time before the sedan variant was revealed in all its glory. That time is now, and here is the updated face of the 2015 Ford Focus sedan. Its reveal is a sort of celebration for the car, which, according to Polk data (cited by Ford), has maintained the world’s best-selling nameplate award for 2013.

Ford reports that registrations for the compact Focus were up 8.1 percent, with 1,097,618 cars sold globally last year, compared with Focus sales of 1,014,965 units in 2012. Like the hatchback, the Focus sedan receives the new face with the seemingly Aston Martin-inspired grille, the more angular headlamps, and chiseled face. Overall, it gives the compact car some masculine aggression that’s missing in most other cars in the Focus’s class.

“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford’s executive vice president of Global Marketing, Sales, and Service, and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement — adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”

Sterling Gray is the most popular color, as it holds 21 percent of sales, and Tuxedo Black falls in second, with 15 percent. In China, Crystal Solid White is overwhelmingly the most popular color, with just more than 50 percent of sales, and Candy Red is second, at 17 percent, according to Ford.

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The new Focus will also be the recipient of Ford’s new 1.0 liter EcoBoost engine, which will already be available in the smaller Fiesta subcompact. “The 1.0 liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, the group vice president of Ford Global Product Development. “Focus is already known for bringing together efficiency and fun, and our latest offering will bring consumers a whole new level of enjoyment — on the road and in what they’ll save at the pump.”

Thicker carpets, new side window glass, and improved engine-bay insulation will also ensure that the Focus is quieter than ever before. New LED lighting will be available for the headlights and taillights, and new rear lamp clusters and a restyled trunk lid will complete the sedan’s transformation.

Between the registrations of Ford’s small cars — the Fiesta and Focus — Ford sold 1,832,917 of the vehicles last year, a 4.3 percent increase from 2012. The Fiesta was also the best-selling subcompact in the world, according to Ford’s analysis of the Polk data.