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With the introduction of the crossover SUV, the American car market has changed completely. Comfortable family sedans are not the preferred vehicle for most American families anymore as the compact SUV offers more cargo and passenger space with a price and driving experience more in-line with compact cars.

As families look to stretch their dollars as far as they can, price is a big factor for compact SUV purchases, and surprisingly, the most expensive compact SUVs on the market today come from Ford. Does this higher price tag mean a better product for the average buyer, or should compact SUV buyers look elsewhere? Here is everything you need to know about these expensive compact SUVs from Ford and how they stack up to the rest of the competition.

The Ford Bronco

A red 2022 Ford Bronco Wildtrak off-road compact SUV driving on snow-covered rocks
2022 Ford Bronco Wildtrak | The Ford Motor Company

With the reintroduction of the Ford Bronco drumming up a huge amount of excitement across the automotive marketplace, it is no surprise that the Ford Bronco made KBB’s top 10 best subcompact SUVs list. While other vehicles on this list start in the low $20,000s, the Ford Bronco starts at $32,395 MSRP, making it the most expensive vehicle on KBB’s list by a fair amount.

While the Ford Bronco is expensive, you pay a premium for its exclusive content. The Bronco offers wonderful off-roading abilities in a vehicle with an award-winning design. The retro-futuristic look of the new Bronco marries futuristic details with the classic original Bronco design to make a vehicle unlike any other on the road today.

The Ford Bronco Sport

If you want the Ford Bronco aesthetic design in a much more manageable package, the Ford Bronco Sport has you covered. While the Bronco is designed to be more truck-like and offroad-oriented, the Bronco Sport takes the visual cues and cosmetic design of the Bronco and gears it for a more road-friendly experience. The Bronco Sport is only offered as a four-door and comes standard with all-wheel drive, which means this SUV can handle offroad conditions if needed.

The starting price for the Ford Bronco sport is $30,160 MSRP, making it a few thousand cheaper than the more capable Bronco but also much more expensive than the rest of its competition.

The Broncos against the competition

While the Ford Bronco and Bronco Sport are a fair amount more expensive than the competition, they offer much more value. The top-ranked subcompact SUV, according to KBB, is the Kia Seltos, and at $22,840 MSRP, it is one of the cheapest new SUVs you can buy today. While the Kia Seltos is great on paper, it does have some unrefined edges, including a base model engine that is lackluster for some, as well as a CVT on the base model. This base model is only capable of around 146 horsepower, and for an SUV of any size, that is not much.

While the Kia Seltos is excellent on gas and has many features offered on the Ford Bronco lineup for less, the Bronco has an award-winning design, quality ride, and great build for the price.


The 2022 Ford Bronco Sport Is Surprisingly Satisfying