There are plenty of complaints from auto enthusiasts about why electric cars will never surpass good ol’ gasoline. Though some of those myths have already been debunked. For starters, electric cars perform better than gasoline thanks to their instant torque. And there’s no denying that EVs are cleaner. But Ford is offering a solution for the die-hard fuel fanatic: a gas-scented fragrance based on the Mustang Mach-E called the Mach-Eau.
Mach-Eau: the smell of gas in your gasless car
Literally translating to Mach-Water, the Mach-Eau fragrance debuted at the Goodwood Festival of Speed as a replacement for the smell of gas. Created by Pia Long of Olfiction, a renowned fragrance company (that we hadn’t heard of either), it isn’t just the smell of gas. According to Ford, Mach-Eau is designed to “please the nose of any wearer.”
Pia started by sniffing vehicles, blending that new car smell with the fumes from fuels, before looking to the chemical compounds of car smells. Benzaldehyde gives off the “almond-like scent” of a car’s interior, and para-cresol is what makes tires smell like tires. Other ingredients, such as blue ginger, lavender, geranium and sandalwood, were all thrown into the mix, as well as “an animal element.” We’re fairly certain they mean horse, after all, it is a Mustang.
But why make a fuel-scented fragrance?
But what’s the point of making an automotive aroma? For starters, Ford released a poll asking consumers what the biggest complaints of electric cars would be. According to Ford, 24% of people said they’d miss the performance of gas-powered cars. And plenty of people find certain electric cars to be uninspiring and unexciting.
But the study also found that a whopping 70% of participants would miss the smell of gasoline (and if I’d taken the survey, I would’ve said the same). In fact, the scent ranked more popular and pleasant than the smell of wine and cheese, right up there with that new book smell. So why’d they make an automotive fragrance? Because the majority of people love the smell!
The Mach-Eau is just one of the amenities that comes with the Ford Mach-E
Much to my dismay, you can’t walk into a Ford dealership and buy the fragrance, you have to buy a Mustang Mach-E. That makes this a $42,000 smell ($35,000 after tax credits). But you also get an electric car loaded with fancy features.
Contrary to the beliefs of electric car nay-sayers, the Mach-E performs just as well, if not better, than most gasoline cars. It’s got a 0-60 time of 5.8 seconds in the base model, thanks to the 266 hp motor, and 3.5 seconds in the upper-level GT with 480 hp. It also can go up to 305 miles per charge if you select the California Route 1 package.
Other nifty features include optional BlueCruise, a Level 2 Autonomous Driving system. In essence, the driver can take their hands off the wheel but still needs to keep their eyes on the road. But even without the self-driving system, you can still get adaptive cruise control and lane-keep assist as standard on even the base model.
So, if you’re driven by nostalgia and yearn for the old days, where gas was cheap and guzzling it was okay, this fragrance will help you reminisce. But if I were you, I’d get the Mach-E regardless of scent.