Ford F-150 Lightning, Maverick, and Bronco Signal Market Dominance for Ford
Ford is one of the greatest American automakers in history. Ford trucks have been both powerful and reliable to consumers for decades. This dependability has built the brand a tremendous following. The company has capitalized on inevitable changes in the automotive industry by embracing innovation with its latest lineup. As a result, they can hardly keep up with the demand for their new vehicles.
Ford F-150 Lightning: A rare strike
Like lightning, the Ford F-150 Lightning made a quick and rare impact. The lightning has struck, and the brand will never be the same. The Ford F-150 Lightning is historic because it is the company’s first completely electric pickup truck. Ford is known for producing powerful vehicles that are built to last, so expectations for the brand’s newest pickup are high.
The Ford F-150 Lightning came as a shock to the industry because of its novelty. It also signaled a new era for the company. The American automaker has acknowledged the rise of electric vehicles and has brought its own EV to the market. The Ford F-150 is one of the brand’s best-selling models, so the choice to make an F-150 EV shows the company’s commitment to the industry’s latest transition.
The brand will not begin production and delivery of the Ford F-150 Lightning until Spring 2022, yet it has already received over 100,000 pre-orders in just a few weeks. The unveil was enough to convince consumers that the F-150 Lightning will be a force to be reckoned with. Ford Calls the F-150 Lightning ” the smartest, most innovative F-150 we’ve ever built”. The F-150 Lightning isn’t the only vehicle in the brand’s lineup that consumers are losing their minds over.
More than a pickup truck
The Ford Maverick is a compact pickup. It is definitely the baby brother of the family, compared to its huge, powerful siblings, but the Maverick is gaining a dedicated following of its own. The 2022 Maverick comes standard with a hybrid powertrain, another instance of the brand leaning into the shift to hybrid and EVs. It can go 40 mpg in the city and makes 191 hp.
It will be one of the most fuel-efficient pickup trucks on the market, while other pickups tend to be major gas guzzlers. Trims and options are available for more hp and towing capacity for those who want more from their truck. In addition, the 2022 Ford Maverick features a customizable truck bed that allows buyers to segment it to fit their needs. The truck bed also features an electrical outlet.
The 2022 Ford Maverick is a small pickup truck that does its lineage proud. It is also easily one of the most affordable pickup trucks on the market, with the base XL trim starting at $19,995. According to MotorTrend, the new Ford Maverick has over 40,000 reservations since its early June reveal.
The Bronco is sold out
The 2021 Ford Bronco has been one of the most highly-anticipated SUVs of the year. The SUV has experienced several delays, making consumers even more desperate for the Bronco. The American automaker hasn’t made major changes to the Bronco nameplate since 1996, so the newest addition is as noteworthy as the rest of the brand’s superstar lineup.
The door panels and roof are completely removable, and the Ford Bronco looks as rugged as ever. It features great storage space and a simplistic interior design. The base Bronco makes 270 hp and comes with a V6 option. It also boasts amazing off-road capabilities.
Over 190,000 customers have reserved the 2021 Ford Bronco, effectively making the nameplate unavailable for quite some time. The company’s entire lineup seems to feature innovative models that auto enthusiasts have either waited on or never saw coming. The massive amount of pre-orders and reservations prove that the American automaker’s future is only getting brighter over time.