For many automakers, proving a truck’s capabilities is like overdecorating your house for Christmas just to out-do everyone else in the neighborhood and show that you are the ultimate LED Alpha male. Big trucks like the Toyota Tundra TRD-Pro or the Ford Raptor get all sorts of over-engineering pointed their direction too, because there’s no way the Johnsons down the street are going to have a better manger scene this year.
This is the exact same mentality truck engineers have, because in a segment that is the most contentious in the industry, you have to constantly be outdoing yourself in order to stay ahead of the competition. In Ford’s case, this means giving us the ol’ razzle-dazzle with some extreme stunts, and what better way to do it than with the 2017 Ford F-Series Super Duty?
According to Ford, the latest generation “is the toughest Super Duty ever thanks to its all-new high-strength steel frame.” In order to prove its point, John Brenkus, host and creator of ESPN Sport Science, had a team hang more than 60,000 pounds of F-Series trucks (that’s eight F-150s, plus an F-750 Tonka dump truck) from a single Super Duty frame.
Is it a blatantly over-the-top marketing ploy? Absolutely. But at least Ford had the foresight to give us a behind-the-scenes look at how this whole operation went down. Don’t take our word for it, watch the video to see how Ford actually made it happen. All of this high-wire insanity comes on the heels of a video feature where five Ford truck customers torture tested the piss out of the all-new F-Series Super Duty in a six-part series called “We Own Work.”
“We’re taking these customers behind the scenes to witness what goes into development and testing of the new Super Duty,” says Craig Schmatz, Ford F-Series Super Duty chief engineer. “Every day these customers work hard and rely on our trucks. They know better than anyone what it takes to get the job done and how Super Duty can make that happen.”
Ford says that each participant in its videos represents an industry where workers rely on F-Series Super Duty trucks more than any other manufacturer. These videos show how weight savings from high-strength steel and military-grade aluminum alloy mold a Super Duty that can tow and haul more than ever, and how innovative ideas like integrated bed steps have made loading a truck easier than ever. Still not convinced that the F-Series is ruling the worksite? Check out these stats Ford provided:
- 58% of electric, gas and sanitation workers use Super Duty trucks
- 50% of forestry workers use Super Duty trucks
- 50% of oil and gas extraction workers use Super Duty trucks
- 48% of heavy construction workers use Super Duty trucks
- 42% of manufacturing workers use Super Duty trucks
“There’s no better way to demonstrate the power and capability of Super Duty than through the hands and eyes of our toughest customers,” says Schmatz. “We’re letting them put Built Ford Tough to the test.”
In our opinion, this kind of ingenuity and transparency will help retain the F-Series’s title as the top-selling truck in the United States after 39 consecutive years, further proving why it also has remained the best-selling vehicle in America over the past 34 years straight.