The Ford F-150 Is America’s Bestselling Truck But Does It Hold Its Value?

There’s no getting around it. When it comes to trucks, the Ford F-150 is the most well-known option out there. Not only that, but it’s also America’s bestselling truck and has been for kind of a while. There’s plenty of reasons for the F-150’s popularity too. But can you count on the F-150 to hold its value? Because while the Ford F-150 may be America’s bestselling truck, if it doesn’t hold its value, then who cares?

2021 Ford F-150 on top of a hill
2021 Ford F-150 | Ford

Why is the Ford F-150 so popular?

The Ford F-150’s popularity is pretty well established. It shouldn’t come as too much of a surprise, though. The F-150 has been a favorite among its segment for an extremely long time. But what is it that makes the Ford F-150 so popular? First off, it’s a pickup truck. That means it’s capable of just about anything. Not to mention, this year’s model boasts a best-in-class available tow rating, which is pretty hard to beat if you’re on the hunt for a truck that has no problems flexing its muscles.

The Ford F-150 offers no shortage of innovative features either. Take, for example, the F-150’s available onboard generator that enables you to use the truck as a mobile generator. This year’s model also offers up features like an Interior Work Surface, max recline seats, under-seat storage, and a tailgate work surface. Not to mention, this year’s F-150 is also available as a hybrid.

How much does the Ford F-150 cost?

Here’s the thing, the F-150 is kind of expensive, especially if you plan on upgrading from a base model, which starts at $28,940. Upgrade to the F-150 XLT, and that price jumps up to $35,050, respectively. Choose the Lariat instead, and the F-150 will have you spending $56,330. And the F-150 Platinum? That will cost you at least $59,110. 

But, of all the F-150 trim levels available, it’s the Limited trim that will have you spending the most cash. In fact, this year’s new Ford F-150 Limited starts at $70,825. For a pickup, that’s pretty expensive. Keep in mind, however, that the Limited does add features like the F-150’s onboard generator and leather seating.

Does the Ford F-150 hold its value?

Yet, the question remains. Can you count on the Ford F-150 to hold its value? Fortunately, according to CarEdge, you can. In fact, CarEdge reports that the F-150 will depreciate 36% after five years and have a five-year resale value of $27,614. According to CarEdge, that’s why the Ford F-150 remains such a popular pick among its segment.

“One thing that keeps them going, is that they hold their value very well, and they are a good investment, from a vehicle perspective.”


CarEdge isn’t the only one touting the F-150 for its resale value, either. According to J.D. Power, the Ford F-150 earned a ‘Best’ rating for resale value. The F-150 has been able to hold on to its ‘Best’ resale value rating for a pretty long time too.


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Does America’s bestselling pickup deserve a spot in your driveway?

Just because the Ford F-150 can hold its value over time doesn’t necessarily mean that it’s the right pickup for you. That’s not to say this year’s model doesn’t deserve a spot in your driveway, though. To find out if this year’s new F-150 is the right pick for you, we recommend getting behind the wheel for a test drive.