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How on earth is a Ford Bronco listed on eBay for $150,000? Chip shortages, Ford’s amazing lineup, and some crafty eBay users have created the perfect price gouging storm. The Bronco is easily one of the most popular vehicles on the market. Even its highest trim, the First Edition, is under 60k, so why are Ford Broncos suddenly worth twice their retail price?

The $150K Ford Bronco

A blue Ford Bronco.
The Ford Bronco | Scott Olson/Getty Images

The Ford Bronco has been one of the most sought-after SUVs since its return. The nameplate was removed from the Ford lineup in 1996 but remained in the hearts and minds of consumers. The newest version of the Bronco brings nostalgia coupled with modern improvements that make it an amazing off-roading vehicle.

The Ford Bronco is amazing, but it isn’t worth $150,000 by a long shot. According to Motor1, folks are taking advantage of the Bronco’s scarcity and setting sky-high purchase prices on eBay. Oddly enough, bidding wars are taking place over these overpriced Broncos, and sellers are making huge returns. The Badlands trim retails at around $44,000. There are eBay listings for the Badlands trim already receiving bids for over $60,000. This means that people are willing to pay $16,000 above retail for the same SUV.

So how does a 2021 Ford Bronco get listed for $150K? Simple, the demand for the off-roading SUV has been high since it was unveiled. We are experiencing an unprecedented global chip shortage, so Ford has failed miserably to supply enough vehicles to meet the demand. These factors have caused the highest trim, the First Edition, to double in value in the eyes of many consumers.

When can I buy a 2021 Ford Bronco?

A blue Ford Bronco.
The Ford Bronco | Ford

The 2021 Ford Bronco reservations from January 2021 have become orders and are slowly starting to trickle in for the lucky drivers that have reserved the off-road SUV. The majority of orders have been delayed due to chip shortages. If you are looking to buy this popular SUV anytime soon, you may be forced to resort to buying it from someone reselling the vehicle.

If you want a 2021 Ford Bronco now, then be prepared to cough up a pretty penny. Chip shortages won’t last forever, and Ford will produce another wave of Broncos to meet overwhelming demand if the company wants to satisfy consumers. Unfortunately, it looks like you won’t be able to purchase this iconic off-roader until the first quarter of 2022 if the supply remains this strained.

How much will the Bronco cost?

A yellow Ford Bronco.
The Ford Bronco | Ford

Fortunately for consumers, nothing lasts forever, and all hope of owning a 2021 Ford Bronco isn’t lost. When the chip shortage eventually ends, consumers should be able to order a base model Bronco starting at $29,995. This base model makes 270 horsepower using an intercooled 2.3-liter turbo engine. It is seen as the quintessential off-road SUV and has a huge number of available attachments for purchase.

The 2021 Ford Bronco is available in seven different trims ranging from $29,995 to $58, 410. One of the most popular trims is the penultimate $48,475 Wildtrak trim. The name speaks for itself. This trim is an off-roading monster. Ultimately Broncos are actually quite affordable depending on the specs you are looking for. It just happens to be a horrible time to try and buy one.


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