Is the Ford Bronco Wildtrak four-door off-road SUV worth $50,000? The top trim level for the popular model comes with plenty of attractive features. The price tag puts it quite a bit ahead of lower trim levels, so is it worth the extra cash? Here’s what the Bronco Wildtrak brings to the table.
The Ford Bronco Wildtrak is a four-door off-road SUV
Firstly, the four-door SUV variant of the Bronco Wildtrak makes it more expensive already. For the two-door model, you’re looking at a price tag of just $47,780. The four-door variant jumps the starting price up to $49,475. Once destination and handling fees are applied, you’ll quickly be paying more than $50,000.
The Wildtrak trim level is wholly focused on off-road driving. It allows drivers to feel comfortable going anywhere and intends to compete against the best in the business. Vehicles like the Jeep Wrangler Rubicon come to mind as direct competition for the Bronco Wildtrak.
What off-road features come with a Ford Bronco Wildtrak?
For $49,475, your Bronco Wildtrak comes with tons of excellent features. Some of them are front and rear locking differentials, advanced 4×4 with automatic on-demand management, auxiliary switches with pre-run accessory wires, high-clearance suspension, and more. Additionally, the Bronco Wildtrak comes standard with the high-regarded Sasquatch Package.
The Sasquatch Package includes 35-inch tires on 17-inch wheels and Bilstein position-sensitive monotube shocks. High-clearance fender flares and a 4.7 final drive ratio help keep the Bronco going on any terrain. The top trim Ford Bronco does not mess around for off-roading.
What other Wildtrak extras are there?
The off-road features aren’t the only thing you’re paying $50,000 to have on your Ford Bronco. In addition to those options, every Bronco Wildtrak comes with a black grille, black wheels, and unique hood graphics. These decorative features help the Bronco stand out among the crowd, even other Bronco models. The black accents add a lot to the overall aesthetic of the off-road driving machine.
Under the hood, you’ll find a 2.7-liter EcoBoost twin-turbocharged V6 engine making 310 horsepower. It’s paired with a ten-speed automatic transmission, and together they create 400 lb-ft of torque. Ford boasts that it tested the entire setup in legendary racing locations like Johnson Valley, California.
Ford Bronco Wildtrak vs. Jeep Wrangler Rubicon
The closest comparison to the Ford Bronco is the Jeep Wrangler as far as off-road capability and style go. The four-door Rubicon model is closely related and offers similar equipment for a comparable price. The starting price is $44,860, making it quite a bit cheaper than a Bronco Wildtrak. That’s perfectly acceptable, as long as the Wildtrak is more well-equipped.
Similarly, the Wrangler Rubicon comes with 17-inch wheels and off-road tires. The engine is a 3.6-liter V6 making 285 horsepower. Customers can swap out the standard six-speed manual transmission for an eight-speed automatic variant for the price of $2,500. Adding the automatic transmission also changes the engine for a 3.6-liter or 2.0-liter option. The first costs an additional $750, while the latter option subtracts $500 from the price.
To keep up with the Bronco Wildtrak, the automatic transmission and V6 engine are the right choices. After the destination charges, the Jeep Wrangler Rubicon lands at $48,110. It comes up a bit short on standard equipment for an off-road SUV compared to the Bronco Wildtrak.
Ford Bronco Wildtrak price after fees
Without adding any extras, including accessories, the Ford Bronco Wildtrak costs $50,970 after destination charges. For a similarly equipped Jeep Wrangler Rubicon, it’s only about a $3,000 difference. The Bronco Wildtrak has a few extra features the Wrangler doesn’t, making it worth the price. The final price would be an $866 per month financing payment with $5,097 down at signing.
Overall, the Ford Bronco Wildtrak is worth the extra cost. It comes with tons of standard features, from technology to off-road driving to make sure owners are prepared for the road ahead. The Bronco Wildtrak is capable of terrain, but many of the extra features are cosmetic. A cheaper Bronco variant or a Jeep Wrangler can be just as well equipped for less cost. It’s really up to the customer whether the extra graphics and small details are worth $50,000.