Toward the end of 2020 Ferrari announced it would never build an all-electric car. End of story. Except, Ferrari lied. Today it was confirmed that Ferrari will build an all-electric car. This courtesy of Ferrari CEO John Elkann, who says it will be introduced by 2025.
This isn’t its first foray into electrification, as it already makes the SF90 Stradale PHEV. And in Formula 1 it has made hybrid race cars since 2009. That’s when its KERS regenerative braking system was first introduced.
Ferrari CEO Elkann made the announcement at the Annual General Meeting
At Ferrari’s Annual General Meeting, CEO Elkann said, “As we enter 2021, we continue to roll out our ambitious and exciting product plan and we will unveil a further three new models in the coming months. We are continuing to execute our electrification strategy in a highly disciplined way. And our interpretation and application of these technologies both in motorsport and in road cars is a huge opportunity to bring the uniqueness and passion of Ferrari to new generations.”
With that, he’s basically saying that “new generations” will only find Ferrari interesting if there is electrification. Like in future generations. Then he drops the hammer saying, “We are also very excited about our first all-electric Ferrari that we plan to unveil in 2025. And you can be sure this will be everything you dream the engineers and designers at Maranello can imagine for such a landmark in our history. So, we see this exciting decade of accelerating change as opening even more ways to push to new levels the boundaries of excellence and passion in everything we do.”
Ferrari’s panaché is its V12 legacy and exotic high performance
And there you have it. It was inevitable if it is not exactly what Ferrari enthusiasts want to hear. This gives the company enough time to make its EV something to distinguish from a Chevy Bolt or Mustang Mach-E. Because at the end of the day Ferrari’s panaché is its V12 legacy and exotic high performance.
So Ferrari will have to have something that is uniquely Ferrari-like in electric form. Without that, it is just a Chevy Bolt with a sexy body. It needs to be far more than that.
Developing its hybrid race cars this long means it has had time to develop a plan for transferring the technology to road-going cars. But regenerative braking is a basic feature of every EV. Ferrari has to give its all-electric car something as technically sexy as a Weber six-carb V-12. Do you think that it can?