Fans of BMW‘s luxury vehicles have already experienced disappointment about the 2021 models. First of all, the 2021 BMW Alpina XB7 has already sold out. There’s always the pre-owned market, but if you were waiting for a 2021 vehicle to be used then it’s unlikely you wanted to buy it this year. But cars selling out is an easier problem to solve than vehicles not making it to the United States in the first place. That’s what BMW fans are dealing with on the most recent M8 Coupe and Convertible.
No Coupes or Convertibles in 2021?
An article from Motor Trend outlined BMW’s decision to leave the Coupe and Convertible off their BMW M8 offerings in America for the model year 2021. Although BMW hasn’t officially announced the reason for this, the Motor Trend article suspects it’s due to the high number of 2020 Coupes and Convertibles that dealers already have on hand. The BMW line’s future is up in the air, so they may return to offering the 2022 model.
However, BMW is still proudly offering the BMW M8 Gran Coupe, along with the regular 8 Series models. It’s only the specific Coupe and Convertible that are missing. Most likely, BMW will analyze sales of the Gran Coupe and other models this year to determine if they want to invest in bringing the Coupe and Convertible back. BMW has no shortage of vehicles to offer, and some even hold their value enough to be recommended as used vehicles a few years later.
What the normal 8 Series offers versus the 7
But the BMW 8 Series is in a class all its own. A recent comparison between the 8 Series and the 7 Series demonstrated that although the BMW 7 Series seems to have a little more comfort, the 8 Series is pushing the cars to their limits. The 8 Series seems to be making progress for speed and performance everywhere, and it’s possible that BMW wanted to focus on the best base model possible before bringing it to the U.S.
One interesting note is that BMW seems to have gone all-out in their designs for some of this year’s vehicles. The 2021 BMW M8 Convertible isn’t available in America, but it is available in birch green. A strange combination of lemon-lime and neon green is what BMW has decided to offer this year.
It doesn’t appear to be the specific reason that BMW has held back on offering the vehicle stateside, but new colors haven’t traditionally sold too well in America. BMW may be gauging Europe’s reception before deciding to offer the Coupe and Convertible in the U.S. for 2022.
Absurd performances from the Gran Coupe
Luckily for potential BMW buyers, the M8 Gran Coupe provides one of the most exciting luxury experiences on the road. It recently showed up on a list of five exciting upcoming sports cars alongside “bigger” names like the Tesla Roadster and the Polestar 1. There are certainly more expensive, flashy versions of the M8: the Golden Thunder, for instance. But the bottom line is that any model of the M8 is fun and exciting, and U.S. fans hopefully won’t miss too much without the Coupe and Convertible for a year or two.
BMW has successfully built a brand as a luxury vehicle provider, but not entirely out of range. Luxury car buyers who save their money for a few years can afford a BMW on a “normal” salary. And BMW continues to innovate, but the company can only take so many risks while maintaining their bottom line. If the numbers make sense, we’ll likely see the M8 Coupe and Convertible return.