Does Tesla Have a Shot With Fleet Sales in the Future? The UK Says Yes


Tesla Motors has is barely a month into its United Kingdom deliveries, but it’s already attracting a high-profile potential clientele in the area: Reportedly, the U.K. government, in a bid to procure some green cars for its fleet (to lead by example, it says), is looking into Tesla’s Model S as a potential vehicle for its services.

The Government Car Service, which provides transportation services for the U.K.’s many ministers, will be making the initial purchases of some 150 low- or zero-emissions vehicles, Bloomberg said. While the Tesla is one of the largest EVs on the road, it also boasts the greatest range, and its non-existent thirst for fuel makes it an appealing choice for the agency that needs to shuttle some of the U.K.’s dignitaries.

“The Model S we understand will be under evaluation for inclusion,” said Tesla’s spokesman Simon Sproule, himself born in the U.K. The sedan was among the cars on display at a press conference, and “it would be great to see California-built Teslas transporting Her Majesty’s ministers on official business across London,” he told Bloomberg.

Tesla is hoping to boost its vehicle deliveries by 50 percent this year, an ambitious goal that could be greatly benefitted by the open-mindedness towards EVs that the U.K. government is showing. Karl Brauer, a senior industry analyst for Kelley Blue Book in IrvineCalifornia, echoed those sentiments when speaking with Bloomberg. 


“London streets are cramped, you can’t go that fast and there are all sorts of limitations and fees for gasoline-powered vehicles, so there’s a logic to buying electric cars,” he said. For Tesla, “it could have some halo effect for the brand if you see the cars used by the government,” he added.

“It’s the only one that can make at least two round trips between 10 Downing Street and Chequers without recharging,” said Sproule. The top-of-the-line Tesla is rated for 265 miles per charge, but comes at a cost of over $70,000 (and over 50,000 pounds in the U.K.).

The good news from across the pond comes as Tesla confirmed that its next car (after the Model X, anyways) will be called the Model III (or 3), and will arrive in 2016 or 2017. It’s expected to pack a 200 mile range, and cost in the neighborhood of $35,000.

If the government decides to move forward with the purchase of any number of Teslas, it could demonstrate the viability of electric cars for critics who can’t yet accept electricity as a worthy substitute for the convenience of gasoline.