Tips, Tricks & Trends

Dodge Mistakenly Announced a New Charger

Fans of Dodge muscle cars notice that the two-door Challenger gets most of the brand’s attention, over its four-door Charger, and Dodge is finally taking notice. A simple mistake on social media might be both a tease and answer to what fans have been asking for: an SRT Hellcat Redeye version of the beloved Charger.

A white Dodge Charger on display at an auto show
A white Dodge Charger | Raymond Boyd/Getty Images

Dodge mistakenly takes to social media to tease new Charger before an official announcement

Back in 2019, Dodge unveiled the new 2020 Dodge Charger SRT Hellcat Widebody, with brand officials noting that fans were not ashamed when it came to calling out the brand for always tipping the scales in favor of the two-door Challenger.

This newly-released SRT Hellcat would be just one step in rectifying that concern. The comment would spark debate, leading fans to believe the new Charger would be just one stop on the way to finally donning the same “Redeye” nameplate as its sibling Challenger in the future.

Fast-forward a few months, at the beginning of 2020, and fans got a glimpse of a questionable Facebook post made by Dodge. Dodge shared an “ad” on its official Facebook page that featured a 2019 Dodge Charger SRT Hellcat model, according to CarBuzz, with a caption that stated, “Turn some heads with every turn with the aggressive styling of the Charger SRT Hellcat Redeye.”¬†

This post rightfully and immediately sparked a lot of talk and debate in the community. Because the problem is, there has been no official announcement made by Dodge to indicate the brand is releasing a Redeye version of the Charger SRT Hellcat.

As there is no Redeye version of the Charger (that we know of), this “sponsored” post is believed to have been a simple mistake. Dodge removed the ad shortly after it was posted, but it was up long enough for plenty of people to notice.

But was Dodge’s post an error or just a brilliant marketing stunt? If the “mistake” was a way to stoke fan interest in a Charger SRT Hellcat Redeye, it worked. Was this Dodge’s way of letting fans know a Redeye version of the Charger is on its way? 

Is Dodge’s mistake a tease to a 2021 Charger SRT Hellcat Redeye?

RELATED: Why Is the Ancient Dodge Challenger Still so Popular?

Don’t think fans haven’t noticed that the “Redeye” nameplate has only graced the paint of Dodge Challengers. According to Motor 1, Challenger SRT Hellcat Redeye earns “legit drag racing street cred” by increasing its already-impressive horsepower from 707 hp to 797. The thought of a Redeye Charger is understandably exciting. After all, who wouldn’t want a 797-hp Dodge Charger?

With the timing of its post and release of the 2020 Dodge Charger SRT Hellcat, fans and experts believe we could see a Redeye version of the Charger in 2020, hitting production for the 2021 model year.

Many in the community believe that the post was not a mistake, just simply posted¬†at the wrong time. After all, many Dodge Charger testing models have been sighted in recent months donning plenty of camouflage and no nameplates. Since the latest 2020 SRT Hellcat and Scat Pack Chargers are already on the road, it begs the question: could this be the year Charger gets a “Redeye” nameplate?

According to CarBuzz, industry experts indicate that the new Charger will start production in November, leading fans to believe a Redeye Charger may make its debut soon.

The 2020 Dodge Charger SRT Hellcat: still a great car without the “Redeye” 

RELATED: Dodge May Build a Hybrid Charger and Challenger

The 2020 Dodge Charger is available in nine different models, with the base SXT starting around $30,000. The SRT Hellcat Widebody is not just the newest variant, but also the most expensive and impressive. For around $70,000, owners get “more horsepower and wider tires than any sedan needs,” according to Car and Driver experts.

The 2020 Dodge Charger SRT Hellcat has an “intimidating appearance” and “gobsmacking acceleration,” but that shouldn’t be surprising considering the SRT Hellcat’s 6.2-liter Hemi V-8 puts out 707 hp and 650 lb-ft of torque. The Hellcat variant of the Charger can get up to 60 miles per hour in just 3.4 seconds and its new wide-body setup give it better body control and a meaner look than ever before.