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Chevrolet is one of the most well-known American car brands across the globe. The automaker continues to produce well-received sporty models like the Camaro and Corvette and renowned truck and SUV models like the Suburban, the Tahoe, and the Silverado. The U.S. market loves them, but a lot goes into ranking an automaker in different markets.

J.D. Power put out an annual Sales Satisfaction Index Study, and this year, it revealed that Chevrolet ranked low among the other American brands in the Mexican market. Here is what the study revealed.

A close up of the Chevy Bowtie logo on a car.
Chevrolet bowtie logo | Getty Images

Chevrolet ranked eighth among the 13 brands studied

The rear end view of a C7 Chevrolet Corvette
A rear end of a Chevrolet Corvette | Getty Images

The J.D. Power Mexico Sales Satisfaction Index Study incorporates six weighted metrics about customer satisfaction when purchasing a new car. This year, the study evaluated 3,263 buyers in Mexico that were considering a new vehicle between the 2021 and 2023 model years. According to GM Authority, “the evaluations were collected after one to 12 months of ownership.”

The metric scoring included: the delivery process (27% of the overall score); dealer personnel (25%); facility (16%); working out the deal (13%); paperwork (12%); and the brand’s website (7%). Each of the 13 brands studied was given a total score out of a 1,000-point scale. The higher the score, the better the customer satisfaction.

The overall standings can be seen here:

The results of the J.D. Power study
The results of the J.D. Power study | J.D. Power

As we can see, Chevrolet ranked eighth overall with a score of 872, which was two points below the average of 874. Honda took top honors with 902, and other American brands, like Ford, tied with Kia at 878. Jeep scored only five points above Chevy with 877, and Volkswagen scored even lower with 869. The lowest-ranked brand was Renault, with 843 points.

What Chevy vehicles are popular in Mexico?

A close up of the Chevy logo on a car at a dealership.
A close up of the Chevy logo on a car | Getty Images

Although the survey shows Chevrolet as ranking low against other American brands, remember that it mainly encompasses the experience on a dealership level – not build quality. Speaking of builds, the Mexican market has a few Chevrolet models that we haven’t seen in the U.S. in a while. Check out some of the best-sellers south of the border:

  • Chevrolet Beat: The Chevy Beat is a popular city car in Mexico, thanks to its tiny proportions. The little hatchback is fuel-efficient and plugs along with a five-speed manual transmission. It’s not built in Mexico, though. It’s actually built in India.
  • Chevrolet Aveo: We haven’t had a Chevy Aveo in the U.S. since 2011, but it makes up for 5.5% of the Mexican market. It’s no wonder, considering the base model carries a price tag of $8,800. You don’t get much for that price, as even the airbags are optional, but it still makes for a good city car. Just don’t let the zero-star crash test rating scare you away.
  • Chevrolet Cavalier: That’s right, Mexico still has the Cavalier, which is essentially a Cruze sedan equivalent. The Cavalier is still alive and well with four doors, a lot of comfort features, and an available 161-hp engine.
  • Chevrolet Groove: The Chevy Groove is a small SUV that’s loaded with familiar features like a panoramic sunroof, leather seats, and an 8-inch touchscreen infotainment system.

The current Chevrolet lineup also consists of hits like the Silverado, Traverse, and Tahoe, which are still available in the U.S.

Why did Chevy move to Mexico?

General Motors decided to have its 2023 electrified vehicles built in Mexico due to cheaper labor and fewer unwieldy regulations. One of those EVs includes the popular Chevy Bolt, which GM sold 20,000 of in 2020. Other Mexico-built U.S. models include the regular cab 2022 Chevy Silverado/Sierra 1500, the Equinox, and the Terrain.

Despite these builds, we’ll see if Chevrolet can score higher on the satisfaction index next year, mainly pertaining to the aforementioned Mexican-market vehicles.  


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