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Are you a budget-minded automotive shopper that’s drawn to the Subaru brand? The Japanese automaker offers a great selection of models, but the cheapest new Subaru in the lineup is the 2023 Subaru Impreza compact car. On top of that, the Impreza is the most affordable vehicle with all-wheel drive (AWD) — which makes it great for driving in the snow. 

2023 Subaru Impreza is the cheapest new Subaru car

Red 2023 Subaru Impreza, the cheapest new Subaru car and most affordable AWD vehicle, driving in the snow
2023 Subaru Impreza | Subaru

With a starting price of $19,795 MSRP, the 2023 Subaru Impreza is the cheapest new Subaru car. The Impreza, which is available in sedan and hatchback versions, is also the only Subaru model that costs less than $20,000. Following the Impreza, the next most affordable new Subaru models are the 2023 Crosstrek crossover SUV ($23,645 MSRP) and the 2023 Legacy sedan ($24,395 MSRP).

Here are the cheapest new Subaru models:

  1. 2023 Subaru Impreza: $19,795 MSRP
  2. 2023 Subaru Crosstrek: $23,645 MSRP
  3. 2023 Subaru Legacy: $24,395 MSRP
  4. 2023 Subaru Forester: $26,395 MSRP
  5. 2023 Subaru Outback: $28,395 MSRP
  6. 2023 Subaru BRZ: $28,595 MSRP
  7. 2023 Subaru WRX: $30,605 MSRP
  8. 2023 Subaru Ascent: $33,895 MSRP
  9. 2023 Subaru Solterra: $44,995 MSRP

Along with the Impreza, Crosstrek, and Legacy, there are three other new Subaru cars that cost under $30,000. This includes the Forester crossover SUV, Outback crossover SUV, and BRZ sports car.

2023 Impreza is the most affordable car with all-wheel drive

In addition to being the cheapest new Subaru car, the 2023 Impreza is the most affordable vehicle with all-wheel drive. It’s the only AWD car that costs less than $20,000. That’s enhanced traction at a budget-friendly price. 

The Symmetrical All-Wheel Drive system, which is standard for all Impreza models, provides extra traction on slippery surfaces, such as snowy, icy, and wet roads. The Impreza is an especially good choice for budget car shoppers that lives in a harsh winter climate with much snow. While some AWD systems react to slippage after it happens, the Symmetrical All-Wheel Drive continuously shifts power to the wheels. This results in optimum traction.

Beyond driving in the snow and other adverse weather conditions, the Symmetrical AWD has some other benefits. By continuously applying power to all four wheels, it prevents understeer and oversteer. It also provides a more balanced ride and responsive handling. Furthermore, while the Impreza isn’t as capable for off-road driving as its sibling, the Crosstrek, it’s suitable for light off-road use. The AWD is also helpful for driving on rough roads, such as ones with broken concrete, cracks, and potholes.

Many standard features in the Subaru Impreza

Dashboard in 2023 Subaru Impreza, the cheapest new Subaru car and most affordable all-wheel drive vehicle
2023 Subaru Impreza | Subaru

Only 1 New Car Under $20,000 Has All-Wheel Drive — Traction on Slippery Roads

When factoring in the many standard features, the 2023 Impreza compact sedan and hatchback offer excellent value. Even for the Base trim, you’ll get a standard rearview camera, multimedia system, keyless entry, and a lockable glovebox, along with the aforementioned all-wheel drive. Also, the higher trims of Impreza offer features like a power moonroof, chrome door handles, a power driver’s seat, an automatic climate control system, lane change assist, and blind-spot detection.

If you’re looking for an affordable vehicle that’s great for driving in the snow, then check out the 2023 Subaru Impreza. It’s the cheapest new Subaru car, and with its standard all-wheel drive system, it provides confident traction at a budget-friendly price.