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Lamborghini produces some of the most desirable exotic supercars available, with their eye-catching designs, powerful engines, quick acceleration, and phenomenal driving dynamics. However, they are not financially accessible for the vast majority of people. In terms of affordability, the lowest-priced one is an SUV: the Lamborghini Urus. It’s the cheapest new Lamborghini car in 2023 — and one of the world’s fastest SUVs. 

Lamborghini Urus is the cheapest new Lamborghini car in 2023 

Front angle view of yellow 2023 Lamborghini Urus, cheapest new Lamborghini car in 2023 and one of fastest SUVs
2023 Lamborghini Urus | Lamborghini

With a starting price of $225,500 MSRP, the Lamborghini Urus is the cheapest new Lamborghini car in 2023. Lamborghini vehicles, overall, are more expensive than ones from most other automakers. However, the high-performance SUV is the most affordable one available.

The $225,500 MSRP is the starting price for the base-level S model. There are other variants, including the Performante, a new model for the 2023 model year. Also, feature options, accessories, and any potential dealer markups could make the SUV more expensive. However, in terms of starting price, the Urus is the cheapest new Lamborghini in 2023.

Lamborghini Urus is one of the fastest and quickest SUVs

Rear angle view of green 2023 Lamborghini Urus, most affordable new Lamborghini car in 2023 and one of fastest SUVs
2023 Lamborghini Urus | Lamborghini

Along with its “relative affordability,” the Lamborghini Urus is one of the world’s fastest production SUVs in 2023. It boasts a top speed of 190 mph. Only the Aston Martin DBX 707 is faster (193 mph), per Motor1.

Here are the fastest production SUVs — in terms of top speeds:

  1. Aston Martin DBX 707: 193 mph
  2. Lamborghini Urus: 190 mph
  3. Bentley Bentayga: 190 mph
  4. Audi RS Q8: 190 mph
  5. Maserati Levante Trofeo: 187 mph
  6. Porsche Cayenne Turbo GT: 186 mph
  7. Porsche Cayenne Turbo S E-Hybrid: 183 mph
  8. BMW Alpina XB7: 180 mph
  9. Jaguar F-Pace SVR: 178 mph
  10. Maserati Grecale: 177 mph

Also, the Urus is very quick. It can accelerate from 0-60 mph in only 3.1 seconds. This is the third-best acceleration time for a production SUV, behind the Tesla Model X Plaid (2.5 seconds) and the Rivian R1S (3.0 seconds).

Here are the quickest production SUVs — in terms of 0-60 mph times:

  1. Tesla Model X Plaid: 2.5 seconds
  2. Rivian R1S: 3.0 seconds
  3. Lamborghini Urus: 3.1 seconds
  4. Porsche Cayenne Turbo GT: 3.1 seconds
  5. Aston Martin DBX 707: 3.1 seconds
  6. Ford Mustang Mach-E GT: 3.5 seconds
  7. Kia EV6 GT: 3.5 seconds
  8. Tesla Model Y: 3.5 seconds
  9. Porsche Cayenne Turbo S E-Hybrid: 3.6 seconds
  10. BMW iX M60: 3.6 seconds

Additionally, for gas-powered SUVs, the Urus has the fastest 0-60 time — tying with the Porsche Cayenne Turbo GT and the Aston Martin DBX 707. The two quickest ones, the Tesla Model X Plaid and the Rivian R1S, benefit from the instant torque delivery from their electric powertrains. 

Engine and performance features in Urus

The fast speed and quick acceleration in the Lamborghini Urus can mostly be credited to its potent engine. All models come equipped with a twin-turbocharged 4.0-liter V-8 engine, which churns out a mighty 641 horsepower. Also, the new-for-2023 Performante model ups that to 657 hp for even better performance. 

The beefy twin-turbo engine channels power through a quick-shifting eight-speed automatic transmission. Additionally, a road-gripping permanent all-wheel drive system is standard. Also, other performance features include carbon-ceramic brakes, adjustable ride heights, and selectable drive modes. 

Along with its greater engine output, the Performante model adds a more capable center differential, a steel-spring suspension, and Pirelli P Zero Trofeo R tires. Furthermore, it has a special Rally drive mode for off-road excursions. 

The most affordable Lamborghini model is the Lamborghini Urus high-performance SUV. The Urus is the cheapest new Lamborghini model in 2023. It’s also one of the world’s fastest SUVs.

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