Cheapest New Ford Car Is a Wildly Popular Pickup Truck

Are you a budget-minded automotive shopper that’s drawn to the Ford brand? If so, then you should check out the 2023 Ford Maverick compact pickup truck. The Maverick is the cheapest new Ford car — and also a wildly popular vehicle.

2023 Ford Maverick truck is the cheapest new Ford car

Front angle view of red 2023 Ford Maverick pickup truck, the cheapest new Ford car
2023 Ford Maverick | Ford

When one thinks of affordable vehicles, models such as subcompact sedans come to mind. Conversely, pickup trucks tend to be more expensive. This is especially the case in recent years as trucks have been getting more luxurious.

However, for affordability, the best Ford model is a pickup truck. The automaker no longer sells sedans in the United States. Also, previously, the cheapest new Ford was the EcoSport subcompact crossover SUV. However, the EcoSport was discontinued. For 2023, the most affordable new Ford car in the U.S. is the Maverick. It has a starting price of $22,195. Furthermore, not only is the Maverick the most affordable new Ford, but it’s also the cheapest new pickup truck available for the American market. 

10 most affordable new 2023 Ford models

Woman loading soil into bed of 2023 Ford Maverick pickup truck, the most affordable new Ford car
2023 Ford Maverick | Ford

After the 2023 Ford Maverick pickup truck, the next cheapest new Ford car is the 2023 Ford Ranger midsize pickup truck. It starts at $26,400 MSRP. Following the Ranger, the third and fourth most affordable Ford models are the Escape compact crossover SUV ($27,500 MSRP and the Mustang sports car ($27,770 MSRP). 

Here are the 10 cheapest new 2023 Ford cars, along with their MSRP:

  1. 2023 Ford Maverick: $22,195 MSRP
  2. 2023 Ford Ranger: $26,400 MSRP
  3. 2023 Ford Escape: $27,500 MSRP
  4. 2023 Ford Mustang: $27,770 MSRP
  5. 2023 Ford Bronco Sport: $29,215 MSRP
  6. 2023 Ford Bronco: $32,295 MSRP
  7. 2023 Ford Transit Connect: $32,790 MSRP
  8. 2023 Ford F-150: $34,445 MSRP
  9. 2023 Ford Explorer: $36,760 MSRP
  10. 2023 Ford Edge: $37,945 MSRP

The Maverick is the most affordable new Ford, but the automaker offers four other models that cost under $30,000. Along with the aforementioned Ranger, Escape, and Mustang, this includes the Bronco Sport compact crossover SUV.

High fuel economy makes the Maverick even more affordable

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How Much Does a Fully Loaded 2023 Ford Maverick Cost?

Another aspect of the 2023 Ford Maverick adds to its affordability: high fuel economy, especially for the standard hybrid powertrain. One of the most significant costs of vehicle ownership is gasoline. However, the efficient Maverick makes filling up the gas tank a more affordable endeavor. The Maverick Hybrid gets an estimated fuel economy of up to 42 city/33 highway mpg, while the fully gas-powered version has a gas mileage of up to 23 city/30 highway mpg.

Furthermore, the affordable price of the Maverick doesn’t mean that that truck is low-quality or lacking in features. On the contrary, the Maverick has a refined interior. Plus, it offers excellent value with its many standard features. Even if you opt for the base-level XL trim, you’ll get standard remote keyless entry, LED headlights, Apple CarPlay and Android Auto smartphone integration, and a rearview camera. Additionally, all Maverick trims come standard with the innovative FLEXBED, which provides a great deal of configurability and DIY solutions. 

As the cheapest Ford model, the 2023 Maverick is a wonderful choice for Ford customers that are on a tight budget. On top of that, the Maverick is a great all-around pickup truck. Given its low price, high fuel economy, and other positive attributes, it’s no surprise that it’s such a popular vehicle.