Caterpillar has finally confirmed its plans to introduce a high-tech pickup truck by releasing a video on YouTube. However, it won’t take viewers much time to realize that it isn’t actually a CAT truck but a Ford underneath. Yes, it’s a Ford Super Duty, and we’re glad CAT hasn’t gone to great lengths to hide its true identity.

The Drive states that Ford’s Blue Oval still appears on the infotainment screen, but apart from that, CAT has been bold with its branding at the front and rear. Images of the truck were showcased at this week’s ConExpo-Con/AGG event in Las Vegas. What stands out most is the truck’s tech capability, highlighting clearly that the heavy-duty brand is targeting tech-savvy users who want to stay connected to their networks and get their work done with the help of AI assistants.

The story of a CAT truck first appeared as a rumor in 2024 when AI-generated images of the truck went viral. The news attracted interest from contractors, equipment owners, and jobsite leaders around the world, leading CAT to actually consider the idea of building one.

Despite it being a Ford under the cover, credit must be given to CAT for at least listening to what people want. CAT proudly states in the video description: “This truck wasn’t built to prove we could build it. It was built because we listened.”

“You couldn’t look away, and we couldn’t either,” the official CAT press release read. “Thousands of inquiries flooded in from customers, contractors, and equipment owners with one simple question: ‘What would a Cat Truck really be like?’

“They dreamed of torque and towing power. Those were the easy parts for Caterpillar, so we went further to see how we could help them even more. We dreamed of a tech-forward system that would transform every jobsite.

“So, we did something bold. We built it.”

The CAT truck is loaded with “advanced Caterpillar technology, including Detect Camera Technology for personnel safety, a Driver Safety System that monitors operator fatigue, an autonomous drone launching station for site surveys and parts delivery, and an integrated display hub powered by the CAT AI Assistant and VisionLink Productivity.”

The question that comes up at this stage is whether CAT will continue with Ford’s platform in the future, or if this is a first step to something big that CAT could unveil down the line. The Drive reported that a company insider confirmed in 2024 that V6 and V8-powered CAT pickup trucks were in the works. However, only CAT can confirm what is in the pipeline for the future.