Just like in the USA, Canada’s favorite vehicles are full-size trucks. The perennial winner is Ford’s F-Series. But Ford builds all of those on the U.S. side of the border. Another Canadian favorite happens to be a Canadian original: the Toyota RAV4. Here’s the kicker—many of the RAV4 SUVs sold in North America hail from Toyota’s plant in Ontario, Canada.

Canadians love the Toyota RAV4

According to the Driving Canada website, sales of the Toyota RAV4 are down 15% in the first quarter of 2025. But Toyota still sold 17,312 of these crossovers. That’s enough to beat out every other crossover.

In Canada, this SUV outsold the Honda Civic (7,279), the Honda CR-V (13,804), and even the Ram pickup truck (9,903).

The only vehicle that might claim a win is GMC/Chevrolet’s full-size trucks. GM reports it sold 30,852 of them. But that’s every Sierra and Silverado—from half-tons to heavy-duty chassis-cab rigs. That’s an awfully big category to consider a single vehicle. Ford doesn’t report its Canadian F-150 sales data by the quarter. But in 2024, Ford sold 133,857 F-Series trucks in Canada. If sales are holding steady, it’s likely beating out the Sierra/Silverado’s combined numbers.

That’s a lot of numbers. To make a long story short: Canadians love the Toyota RAV4 so much it far outsells every other passenger vehicle. And the SUV even outsells most pickup trucks in Canada. Driving Canada adds, “Built in Cambridge and Woodstock, Ontario, the RAV4 is pivotal for showroom traffic in Toyota’s Canadian showrooms.”

Drivers in the U.S. love the Toyota RAV4 too. With 475,193 sold in 2024, it’s far and away the most popular crossover in the USA. And most of those SUVs come from Ontario, Canada.

The Toyota RAV4 SUV loves Canada

If you buy a plug-in hybrid RAV4 “Prime,” it likely came from Japan. If you order a RAV4 Hybrid in the U.S., there’s a good chance it hails from Toyota’s Kentucky plant. But the vast majority of RAV4 SUVs for sale in North America hail from Woodstock, Ontario.

Woodstock is on the outskirts of Toronto, and just over six hours from Detroit. It’s one of the many automotive factories in Ontario. The Detroit River neatly divides the automotive industry, with component manufacturing and final vehicle assembly common in both Michigan and Ontario. The F-150, for example, is assembled in the U.S., but many of its components—including its V8 engines—are assembled in Ontario.

Knowing all this, it’s unsurprising that Toyota opened its Ontario plant in 1997. In 2019, it retooled “TMMC” to build the RAV4. The quality produced by TMMC is unparalleled. It is the only plant outside Japan assembling multiple Lexus models.