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The Dodge SRT Challenger Demon 170 has a lot of eyes on it. This hellish muscle car has made quite a splash in the automotive world. For as many people have poured over photos and videos of this car on the internet, how many Dodge employees have poured over the videos and imagines of the Demon? Well, obviously not enough because while Dodge may have missed something quirky with the badging, the internet didn’t. Can you spot what’s wrong with the badge? 

Dodge Demon 170 badge
Dodge Demon 170 badge | Dodge

What’s wrong with the Dodge Demon 170 promo? 

According to CarScoops, in a newly released video posted to Dodge’s social media channels, there’s a little bit of a strange issue with the Demon’s badge; it isn’t straight. 

The video is a high-production spot that must have taken days to film and weeks to edit. And somehow, in all that time and all those eyes, no one noticed that the Dodge badge isn’t straight – well, the “G” specifically. 

“To make the most powerful muscle car in the world, we didn’t make a deal with the devil. We summoned a Demon,” says the official post on Dodge’s official Instagram page. Maybe they should have summoned a demon that had a better eye for design. 

What is the Dodge SRT Challenger Demon 170? 

The newest Dodge muscle car could well be the craziest production muscle car ever made, and it has the dealer markups to prove it. In fact, before we go running our mouths about Dodge’s sketchy badge work, we might consider that the Demon’s insane 6.2-liter V8 makes 1,025 hp and 945 lb-ft, and that’s why the G got shaken loose. 

The Demon’s badging is a funny little snag in an otherwise pretty impressive car. One of the coolest features of the Dodge SRT Challenger Demon 170 is the fact that it doesn’t require some 55,000 octane race fuel that costs 6 lbs of gold per gallon. Instead, this hyper-muscle car draws its highest output from burning E85 gasoline. Dodge is quite proud of its Demon’s willingness to burn the ethanol-rich fuel. While the Demon 170 will also burn premium gasoline, the power drops down to a pitiful 900 hp and 810 lb-ft; it may as well be a Honda Accord. 

What’s different with the new Demon? 

A 2023 Dodge Challenger SRT Demon 170 does a burnout.
2023 Dodge Challenger SRT Demon 170 | Stellantis

According to MotorTrend, Dodge CEO Tim Kuniskis clearly states that this new car isn’t simply a modified older Challenger Hellcat or an upgraded version of the 2018 Challenger SRT Demon. Making that point, he holds up a camshaft and says, “This is what’s left of the Demon engine.” This is a bit of an exaggeration, of course, but Dodge engineers replaced a long list of components that they originally planned to keep so the engines wouldn’t tear themselves apart. MotorTrend says the list includes new pistons, connecting rods, crankshaft, crank bearings, and billet main caps. The cylinder-head bolts were ever replaced with studs in an effort to keep things together. This is some apocalyptic power. 

The only reason we bring those specs up is to remind you that before we talk too much trash about the crooked badging, we might want to keep some of these facts in mind. The cylinder-head bolts were replaced with studs, man. Damn.