Cadillac’s ATS Crimson Sport Is No Sit-In for an ATS-V

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As if to tease us about the apparent lack of an ATS-V, Cadillac has introduced the ATS limited-edition Crimson Sport special edition, which uses the existing ATS models and adds a slew of aerodynamically inspired goodies and special-edition interiors. The ATS is by no means a pig, but the Crimson Sport package looks a little bit like lipstick.

How so? Well, to start off, the Crimson Sport kit is almost entirely cosmetic. It can be applied to either the 272 horsepower 2.0 liter turbo ATS (with automatic transmission), or the 321 horsepower 3.6 liter Premium Collection ATS with rear- or all-wheel drive. However, the term “sport” in this case is devoted to the car’s altered appearance, as the package won’t touch the engine. The performance — though commendable — will remain the same.

Outside, buyers of the package — which will retail for $46,010 for the 2.0 liter Performance Collection and $51,010 for the 3.6 liter Premium Collection — will be treated to the limited Crimson Red Metallic exterior paint (hence the appropriate title), exclusive 18-inch Manoogian Dark Silver Premium Painted wheels, a ground effects package that includes a color-matched front splitter, rocker moldings and a rear diffuser, and an aero decklid spoiler, General Motors said in its press release.

Buyers who choose the rear-wheel-drive 3.6 liter models will also have the option of the Track Package, which includes high-capacity engine cooling, a supplemental engine oil cooler, and high-performance brake pads — but those options are available without the Crimson limited edition.

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On the inside, the cabin gets a full cosmetic makeover in one of four color schemes to suit the buyer’s tastes. Consumers can choose from Morello Red with Jet Black accents, Caramel with Jet Black accents, Jet Black with Jet Black accents or Light Platinum with Jet Black accents. A heated steering wheel is included, as is a microfiber suede shift lever and heated front seats.

Minus the cost of the cars themselves, the package is about $3,000 more than the standard ATS. Cadillac didn’t specify how many models of the Crimson Sport editions would be made, but noted that it would only be produced this spring.