Cadillac and Buick Fuel GM’s Steady Sales Growth in China


While still embroiled in legal tensions in the U.S. over its growing ignition switch recall debacle, General Motors continues to add gains in its operations in China, last month putting up a 7.8 percent leap in sales, driven by strong performances from both Buick and Cadillac.

All told, GM moved 313,283 units in March in China, Bloomberg quoted a GM statement as saying. Buick was up 12 percent over March 2013, while Cadillac leapt an impressive 44 percent. That equals out to volumes of 78,803 units and 5,238 units, respectively. Chevrolet saw gains of 5.7 percent, to 56,036 units.

General Motors is committed to seeing 10 percent growth in the Chinese region this year in efforts to regain the leading title from Volkswagen AG (VLKAY.PK), which overtook GM as the largest automaker in China last year. The company has $11 billion earmarked for Chinese investments through 2016 to assist with that goal, Bloomberg reports.

General Motors is also targeting 100,000 sales of Cadillac vehicles in 2014, up from 50,000 last year, when deliveries rose 67 percent.

2014 Cadillac ATS Front

GM’s joint ventures in the region seemed to perform decently, overall. Wuling, which makes small commercial vehicles and which accounts for about half of General Motors’ deliveries in the country, grew by 7.9 percent, to 159,729 units. However, the budget-brand Baojun line fell, to 4,810 units, down from 7,005 vehicles during March 2013.

For the first quarter of the calendar year, Buick sales increased 13.9 percent year on year to 238,094 units, Chevrolet sales were up 1.7 percent to 168,371 units, Cadillac sales spiked 104.9 percent to 15,357 units, Wuling sales grew 16 percent to 460,633 units, and Baojun sales fell by 3.5 percent to 19,378 units, General Motors said.

The company reports that its numbers are tracking to hit 1 million units delivered this year by mid-April.